Deal sheet
- Status
- ANNOUNCED 30 NOVEMBER 2021 AS A TECHNOLOGY PARTNERSHIP, NOT AN OWNERSHIP OR CATALOGUE DEAL. NO FINANCIAL TERMS DISCLOSED FOR ANY PARTY. Tuned Global, an Australian B2B streaming-technology firm, said it was powering a 'relaunch' of WAW MUZIK, a Cote d'Ivoire-facing streaming app, with distribution and billing via Orange Cote d'Ivoire from August 2021 and a wider public launch in Abidjan on 28 June 2022. This desk independently confirmed, against France's official business registry rather than a secondary aggregator, that WAW MUZIK's legal entity is a French SAS created in January 2017, four years before the 'relaunch' language, with a disclosed 2020 net loss of 430,004 euros. No source checked resolves whether WAW MUZIK or Tuned Global holds the direct licence for the Universal Music Group, Believe, Idol and Keyzit catalogue the app is reported to carry, and no Orange newsroom statement confirming its own side of the billing partnership was located.
- Type
- Licence
- Parties
- Tuned Global, WAW MUZIK, Orange Cote d’Ivoire
- Amount
- Not disclosed Not disclosed. No source checked, including Tuned Global's own blog post, states a fee, licence rate, revenue share or any other financial term for either the Tuned Global/WAW MUZIK technology arrangement or the Orange Cote d'Ivoire billing partnership.
- Rights covered
- A technology-licensing and telco-distribution arrangement, not an ownership, equity or catalogue-acquisition deal. No master recording and no publishing right changes hands in any document checked for this record.
TUNED GLOBAL'S ROLE: supplying the backend streaming infrastructure behind WAW MUZIK's consumer app, including streaming-service APIs, content-delivery management, and the technical supply chain for new releases. Tuned Global's own 30 November 2021 blog post and trade coverage the same day describe this as powering a 'relaunch' of an app that already existed; WAW MUZIK had pre-launched in July 2020 and spent roughly twelve months in technical testing before the Tuned Global-supported relaunch and the wider Orange rollout.
ORANGE COTE D'IVOIRE'S ROLE: network distribution and payment rails. From August 2021, WAW MUZIK was offered to Orange subscribers, with the subscription billed through Orange's network via mobile money and airtime rather than a card or bank transfer. No announcement from Orange's own newsroom, in France or Cote d'Ivoire, describing this arrangement was located; it is documented only through WAW MUZIK's and Tuned Global's own statements and trade coverage of them.
CATALOGUE SUPPLIED: the November 2021 coverage states the app carries over 14 million tracks from labels and distributors including Universal Music Group, Believe, Idol and Keyzit. No source checked states whether WAW MUZIK holds its own direct licences with those labels/distributors, or whether that catalogue arrives pre-licensed through Tuned Global's own platform-level rights arrangements, the same ambiguity this desk separately documented in Tuned Global's November 2023 Sewasew/UMG arrangement in Ethiopia (see the related deal record on Universal Music Group, Sewasew Multimedia and Tuned Global). This record does not resolve that question for WAW MUZIK either; no document checked names an actual signatory on any licence between WAW MUZIK (or Tuned Global) and Universal Music Group, Believe, Idol or Keyzit.
WHAT THE COMPANY REGISTRY SHOWS: WAW MUZIK is not an Ivorian company. It is a French societe par actions simplifiee, SIREN 825088180, registered office in Paris, created on 5 January 2017 per France's official business registry, and its most recently disclosed financial year in that registry, 2020, shows revenue of 135,000 euros against a net loss of 430,004 euros. Every press description of the app found by this desk, including the November 2021 announcement itself, presents WAW MUZIK as a West African or Ivorian streaming service without stating that its registered corporate entity is French and was already four years old, and already losing money, before the Tuned Global partnership that framed it as a fresh 'relaunch.'
- Territory
- Cote d'Ivoire at launch, administered from Abidjan. WAW MUZIK stated an ambition to expand into wider Francophone West African territories. By the app's June 2022 official launch, coverage described it as reachable via MTN and Moov in addition to Orange, so the November 2021 Orange partnership documented here was not, or did not remain, an exclusive arrangement.
- Announced
- 30 November 2021, per Tuned Global's own company blog and same-day trade coverage. WAW MUZIK had already been made available to Orange Cote d'Ivoire subscribers from August 2021, and the consumer app's official public launch event followed later, in Abidjan on 28 June 2022.
- Primary document
- Official newsroom
- Sources
- Tuned Global's own company blog, 'Tuned Global to power West African WAW MUZIK music streaming app,' published 30 November 2021. A direct statement from a named party (Tuned Global) describing its own role, quoting WAW MUZIK CEO Jean-Philippe Audoli and Tuned Global managing director Con Raso, and naming the Orange Cote d'Ivoire billing relationship and the 14-million-track catalogue. Fetched and read 6 November 2026. · Music Business Worldwide, 30 November 2021. Independent trade corroboration of the same announcement, same quotes, same catalogue figure and label list. Fetched 6 November 2026. · Digital Music News, 30 November 2021. Second independent trade corroboration. Fetched 6 November 2026. · Music Ally, 1 December 2021. Third independent trade corroboration, describing the deal as adding Tuned Global's technology plus a reciprocal relationship with Orange across sub-Saharan Africa. Fetched 6 November 2026. · Adweknow, coverage of WAW MUZIK's 28 June 2022 official public launch in Abidjan. Source of the July 2020 pre-launch date, the roughly twelve-month testing period, the August 2021 Orange-subscriber rollout date, the official launch date, and confirmation that the app was by then also reachable via MTN and Moov. Fetched 6 November 2026. · France's official open-data company registry API (INSEE/INPI sourced). The regulatory-registry document underlying this record's central finding: WAW MUZIK SIREN 825088180, created 5 January 2017, registered office in Paris, NAF code 58.29A (software publishing), active status, 2020 revenue 135,000 EUR and net result -430,004 EUR. Fetched 6 November 2026. · WAW MUZIK's own website legal notice. Corroborates the SAS legal form, RCS Paris 825 088 180, the Paris registered address, Jean-Philippe Audoli's title as President, and states the company's own figure for share capital (54,356 EUR). Fetched 6 November 2026.
Read this before citing: ESTABLISHED FROM PRIMARY SOURCES FETCHED AND READ IN FULL: Tuned Global's own 30 November 2021 company blog post, a direct statement from a named party; three independent trade-press renderings of the same announcement (Music Business Worldwide, Digital Music News, Music Ally); Adweknow's coverage of the app's 28 June 2022 official Abidjan launch; WAW MUZIK's own website legal notice; and France's official government business-registry API (recherche-entreprises.api.gouv.fr, INSEE/INPI sourced), fetched directly on 6 November 2026 and treated as this record's regulatory-registry document.
NOT ESTABLISHED, AND NOT GUESSED AT IN THIS RECORD: (1) any financial term for the Tuned Global/WAW MUZIK technology arrangement or the Orange Cote d'Ivoire billing partnership, including whether either involves a fee, a revenue share, or a cost-free promotional arrangement; (2) whether WAW MUZIK holds its own direct licence with Universal Music Group, Believe, Idol or Keyzit, or whether that catalogue is supplied through a platform-level licence held by Tuned Global itself; no document checked names an actual signatory on any such licence; (3) WAW MUZIK's current share capital or ownership structure beyond the figure (54,356 EUR) the company states on its own website, which differs from figures shown by third-party aggregators this desk did not fetch directly and does not rely on here; (4) whether Orange S.A. or Orange Cote d'Ivoire's own newsroom has ever issued a statement about this partnership; none was located by this desk in either France or Cote d'Ivoire; (5) the exact date the Orange exclusivity, if it was ever exclusive, ended; the November 2021 announcement frames Orange as the distribution partner, and by the app's June 2022 official launch, coverage already listed MTN and Moov as additional access routes, but no source dates that widening precisely; and (6) WAW MUZIK's current operating status, user numbers against its stated one-million-user ambition, or whether the Tuned Global technology partnership remains in place as of this writing. This record states what the registry and the announcements establish, and nothing beyond that.
