Believe
French digital distributor and label-services company with named African operations via its TuneCore offices in Lagos and South Africa.
- Based in
- Paris, France
- Founded
- 2005
- Founder
- Denis Ladegaillerie
- Website
- believe.com
Believe is a French music company founded in Paris in 2005 by Denis Ladegaillerie, providing digital distribution, artist and label services and publishing to artists and labels worldwide. It owns the self-service distributor TuneCore.
Believe is publicly listed and headquartered in France, so it is not an African company. It qualifies for this directory on a material, named African operation: in February 2021 its TuneCore subsidiary opened offices in Lagos, Nigeria and in South Africa with local country heads covering West, Southern and East Africa, and Believe has since built artist-services teams across African markets.
It matters in Africa as one of the larger non-major distributors competing for independent Afrobeats and Amapiano catalogue against the majors and local rivals.
