Live Nation Entertainment has agreed to take a majority stake in Bizarro Chile, a concert promoter based in Chile and founded by Alfredo Alonso. The deal, announced on Friday (October 9), comes less than nine months after Live Nation agreed to take a majority stake in Bizarro Peru.
Deal terms and leadership#
The transaction remains subject to regulatory approval, and Live Nation did not disclose its value or the size of its stake. Alonso, who founded Bizarro in 2008, will remain in charge of the company’s creative and strategic direction, Live Nation said. Live Nation said the partnership aims to expand live Latin music in Chile.
"Chile is one of the most dynamic music markets in Latin America, and a priority for Live Nation," said Michael Rapino, President and CEO of Live Nation Entertainment. "This agreement with Bizarro complements our existing partnership with DG Medios and strengthens our commitment to Chile and the growth of Latin music across the region."
Under the agreement, DG Medios will continue playing a central role in the growth of international live music events in the country, according to the announcement. Bizarro will contribute its expertise in the development of Latin artists and local content. Live Nation describes DG Medios as its long-standing partner in Chile. Live Nation acquired a majority stake in the Santiago-based promoter, founded by Carlos Geniso, in December 2019.
"Bizarro was built with the purpose of connecting Chilean fans with the best live entertainment in the world," said Alonso. "Partnering with Live Nation is a tremendous opportunity to enhance everything we have built, opening the door to even more artists, larger stages and new experiences for audiences across the country."
In Peru, Bizarro Peru and Live Nation’s existing Lima team, led by Alberto Menacho, would operate as a unified local organization, the company said in January. Friday’s announcement makes no such provision for Bizarro and DG Medios in Chile, instead setting out separate roles for each.
That structure mirrors a deal Live Nation agreed in Argentina in June, when it moved to acquire a majority stake in promoter Dale Play Live. Under that deal, Live Nation’s majority-owned DF Entertainment would continue to lead the growth of international live music events in Argentina, while Dale Play would focus on developing Spanish-language artists and local content. Rapino said at the time that the addition of Dale Play "complements our existing partnership with DF Entertainment," wording that Live Nation repeated about DG Medios on Friday.
Chile arena and regulatory review#
Live Nation already holds a majority stake in Santiago’s 15,000-capacity arena, which it acquired in December 2025 through a partnership with BeLive Entertainment Group. The venue, formerly the Movistar Arena, was relaunched as the Santander Arena on September 5.
BeLive, which sold its stake in Bogotá’s Movistar Arena last month, is a venture between Chile’s Hiller family and Bizarro. The group’s operations include Bizarro’s live events and festivals business. Bizarro had been part of the company Live Nation bought into, but was separated out in a corporate reorganization before the arena sale. Alonso is a minority partner in Fidelitas Entertainment, the Hiller-controlled company that kept a minority stake in the arena.
In February, Chile’s National Economic Prosecutor’s Office (FNE), the country’s competition authority, opened an investigation into the Santiago arena deal on its own initiative. The FNE pointed to a potential vertical overlap between DG Medios’ event production business and the arena’s venue rental operations. The regulator said that overlap extended to ticketing, where Live Nation is active in Chile through Ticketmaster.
Live Nation’s Latin America expansion#
The Bizarro Chile agreement adds to a string of Latin American deals by Live Nation. Recent moves include:
- Acquired a majority stake in Movistar Arena Buenos Aires in June 2026
- Raised its stake in Mexico’s OCESA to 75% in a USD $646 million deal in 2025
- Acquired Dominican Republic promoter SD Concerts in May 2025
"Latin America is on fire, small to big to festivals," Rapino told analysts on Live Nation’s first-quarter earnings call in May.
