Notjustok

Notjustok is a Nigerian music and entertainment media company founded in 2006 by Ademola Ogundele, with its media house in Lagos and a base in Atlanta. It began as the blog notjustok.com, which became one of the most-visited Afrobeats news and music sites.

The company is founder-owned. Beyond the editorial site it operates a streaming service, Mino Music (formerly MyNotjustOk), and a distribution and publishing arm, Notjustok Distribution, giving it media, streaming and distribution lines under one owner.

It matters as one of the earliest online platforms built specifically to promote and monetise Nigerian music, and as an example of a media brand extending into distribution and streaming.