TikTok’s SoundOn, the music distribution and promotion platform owned by TikTok, will distribute Daddy Yankee‘s new album, La Postal, supported by an in-app TikTok experience and a global campaign that includes a billboard in Times Square. The partnership is SoundOn’s largest artist deal to date.
Album details and collaborators#
The album is released through Daddy Yankee’s label, DY Records, and distributed in partnership with SoundOn. It runs to 15 tracks and features collaborations with:
- Cardi B
- Myke Towers
- Danny Ocean
- Bizarrap
- Dilgit Dosanjh
The reggaeton artist’s project reconnects him with his signature sound while adding fresh influences and a new perspective.
Statements from Daddy Yankee and SoundOn#
Daddy Yankee described the album’s themes of love in a statement:
“Because in love, you find it all… kisses that make you fall in love, loves that betray, goodbyes that hurt, and hearts that learn to dance again. Some steal your heart, others your patience… and some teach you to love yourself first. In the end, we all have a story to tell and a postcard we never sent. Because sometimes love brings tears, sometimes it calls for celebration… but it’s always something you dance to!”
Gabo Llano, Head of Artists and Repertoire (A&R) Americas at SoundOn, TikTok’s platform, said:
“Daddy Yankee is a true global icon and one of the most influential artists in modern music. He helped take reggaeton to the world, has inspired generations of artists, and continues to have an extraordinary connection with fans, including a community of nearly 20 million followers on TikTok.”
A further statement from SoundOn read:
“It’s an enormous privilege for SoundOn to support the release of La Postal and help bring this brilliant new chapter in Daddy Yankee’s career to fans around the world. This is SoundOn’s biggest artist partnership to date, and we couldn’t be more excited to work once again with Daddy Yankee on La Postal and for the long term.”
Latin Recording Academy honor#
The release comes as Daddy Yankee is set to be honored as the Latin Recording Academy‘s 2026 Person of the Year this week. The award recognizes his career and his contribution to Latin music and culture.
