Puerto Rican reggaetón artist Wisin has signed a distribution agreement with Sony Music Latin for his upcoming projects, which will continue to be released under his own label, La Base Music Group. The deal was announced on Tuesday, Nov. 3.
A return to Sony Music Latin#
The alliance pairs Wisin’s artistic vision and business leadership with the global promotional and distribution capabilities of the major label, which he has worked with before.
“We’re proud to welcome back home Wisin and La Base Music Group and look forward to working together to bring his next chapter of music to fans around the world,” said Alex Gallardo, president of Sony Music Latin, in a statement.
“Returning to Sony Music Latin feels like coming home,” Wisin said. “I’m thrilled to begin this new chapter alongside a team that shares my passion for continuing to innovate and bringing our music to audiences around the world.”
Universidad del Perreo#
The agreement comes as Wisin promotes Universidad del Perreo, his latest album, released in September. The 12-track set celebrates the Puerto Rican roots of reggaetón and connects its pioneers with a new generation of artists, with collaborations with Ivy Queen, Jowell & Randy and Kapo, among others.
According to a press release, the project has expanded into educational experiences, courses and exclusive events, with more than 2 million registered “students.” The Universidad del Perreo world tour opens with two shows at the Coliseo de Puerto Rico José Miguel Agrelot on Nov. 13 and 14.
Chart history#
Wisin has the following entries on the charts:
- Hot 100: five entries, including “Escápate Conmigo” featuring Ozuna (No. 63) and “Adrenalina” featuring Jennifer Lopez and Ricky Martin (No. 94).
- Hot Latin Songs: 47 entries, 12 of which reached the top 10. One of them, Enrique Iglesias’ “Duele el Corazón” featuring Wisin, spent 14 weeks at No. 1.
- Latin Airplay: 24 No. 1 hits, the most recent being “Que Me Quiera Ma” with Marc Anthony in October 2025.
Label and management#
Wisin founded La Base Music Group, which debuted in 2020. Chris Andrew and Abdiel Larralde were among its first signed artists. Wisin and the label are represented by Oswaldo Rossi and Diego Quintero of Rossi Baldivia Klein Fine & Spector (RBKFS).
The Sony Music agreement follows other recent business moves. Wisin also recently signed with WME (William Morris Endeavor) in all areas and entered a direct management deal with D27 Entertainment. D27 was founded by his manager, Chris Duque, who previously managed Wisin under the direction of Walter Kolm.
