Swedish-UK sync-licensing startup Maia Universe has signed agreements with more than 200 labels and 90 publishers, adding BMG, Kobalt Music, Warner Music Group and Cooking Vinyl to its roster. The company also announced a pilot with the United Kingdom’s Mechanical Copyright Protection Society (MCPS) and new strategic funding.
Label and publisher agreements#
The latest deals cover different rights areas:
- BMG: publishing and recordings
- Kobalt Music: publishing
- Warner Music Group: recordings
- Cooking Vinyl: recordings
The agreements are expected to add roughly 10,000 new tracks a week to the pipeline for Maia Universe’s platform.
MCPS pilot and funding#
Maia Universe is working with the United Kingdom’s MCPS on a pilot intended to “streamline and drive sync licensing opportunities for its members.” The pilot begins in 2027.
The company has also raised new strategic funding from industry investors including MxM, ABBA’s Björn Ulvaeus and RMV, the studio in Stockholm, Sweden, founded by ABBA’s Benny Andersson and his son Ludvig.
