D’Kings Men Media Ltd
Lagos company through which musician D'Banj operates C.R.E.A.M, a talent-discovery and creator-monetisation platform.
- Based in
- Lagos, Nigeria
- Founded
- 2016
- Founder
- Daniel Oladapo Oyebanjo (D'Banj)
- Website
- creamplatform.com
D’Kings Men Media Ltd is the Lagos company through which Nigerian musician D’Banj (Daniel Oladapo Oyebanjo) operates the C.R.E.A.M platform (Creative, Reality, Entertainment, Arts and Music), a talent-discovery and creator-monetisation service launched in 2016 with MTN Nigeria and the Bank of Industry. C.R.E.A.M describes itself as “the first African-owned, direct-to-consumer super fan platform for creatives” and reports more than seven million subscribers in Nigeria, reachable by web, app and the USSD code *463# on MTN.
Afreximbank’s investment vehicle CANEX Creations Inc. signed a term sheet for a strategic equity investment in D’Kings Men Media Ltd in June 2025, described at signing as subject to due diligence and final board approval; no source found confirms that transaction has since closed. In July 2026, US label and distributor Cinq Music Group announced it had acquired D’Banj’s own recording catalogue, anchored by his 2011 hit “Oliver Twist,” as part of a talent-development partnership with C.R.E.A.M.