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Label

Baby Blue Entertainment (Pty) Ltd

Based in
South Africa
Founded
First appears on a phonogram credit 17 November 2023. Incorporation date not established.
Founder
Reported as Tyler ICU. Not confirmed by any filing or share register.

South African record label credited as a phonogram rightsholder on releases distributed by Sony Music Entertainment Africa (Pty) Ltd from 17 November 2023 onward. It is the imprint associated with amapiano producer Tyler ICU, who described founding his own label in a January 2025 interview, referring to it as Baby Blue Records.

Since 14 July 2025 it is the only label credit appearing alongside Sony Music Entertainment Africa on Tyler ICU’s catalogue, replacing New Money Gang Records. No announcement of that change was located.

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