World Go Round Launched With a Believe Distribution Deal in June 2025. Companies House Dissolved Its UK Company by Compulsory Strike-Off on 3 November 2026, Nine Days Before This Record.

Deal sheet

Type

Distribution

Parties

Amount

Not disclosed. Neither the launch announcement nor any later source names a distribution fee, advance, minimum guarantee or equity for the Believe partnership.

Rights covered

THE DEAL AS ANNOUNCED. On 6 June 2025, trade press reported that World Go Round, a newly launched "global record label and artist collective" founded by Daniel Roy Carter, had entered a global digital distribution partnership with Believe, the French-headquartered distributor that also owns TuneCore. The announcement named no legal entities for either side, no financial terms, no contract term and no territorial exclusivity. It named four early-signed acts: Zimbabwean producer Verseless, vocalist M.I.L.E., Ugandan Afrobeats artist Dolv Gvng and Dutch/Caribbean artist and producer Nvjee, with Zimbabwean artist Simba Tagz featured on the label's first release. Carter was quoted: "Africa isn't emerging. It's already here, and the world is listening." Believe's director of artist & label solutions UK, Panos Polimatidis, was quoted welcoming the partnership. Two releases were named with dates: Verseless and Simba Tagz's "Sorbet" (27 June 2025) and M.I.L.E.'s "Sunday" (18 July 2025).

WHAT "DISTRIBUTION" MEANS HERE, AND WHAT IT DOES NOT. A global digital distribution partnership is a service and delivery relationship: Believe gets recordings onto DSPs and collects revenue on the label's behalf. Nothing in the announcement, and nothing found elsewhere, states that Believe acquired, licensed or took any ownership stake in World Go Round's masters, catalogue or company. Conversely, nothing found establishes that World Go Round itself, rather than its individual artists, holds the copyright in the recordings it released. The announcement calls World Go Round a "label and artist collective," a description that in African independent-music practice sometimes means a service and brand arrangement under which artists keep their own masters, and sometimes means a conventional label deal in which the label owns the masters. This record could not establish which applies here from any public source checked.

THE CATALOGUE CONFIRMS THE LABEL CREDIT, INDEPENDENT OF THE PRESS RELEASE. A live pull of Deezer's catalogue API on 12 November 2026 (album ID 760319531) returns the label field "World Go Round" on "Sorbet" by Verseless and Simba Tagz, release date 2025-06-27, UPC 3617396221314, matching the date trade press reported. Apple's iTunes Lookup API independently returns the same track (trackId 1815689210) with a release date of 2025-06-27T12:00:00Z under artist name "Verseless & Simba Tagz." The press announcement and the DSP metadata agree.

THE UK COMPANY BEHIND THE LABEL NO LONGER EXISTS. World Go Round Limited, UK company number 16410326, was incorporated 25 April 2025, nineteen days before Companies House's own persons-with-significant-control filing records Daniel Roy Carter as its sole PSC and sole director. Its only filing beyond incorporation was a first Gazette notice for compulsory strike-off, published 18 August 2026, followed by a final Gazette notice confirming dissolution on 3 November 2026. No confirmation statement and no accounts were ever filed in the company's roughly nineteen months of registered life. Compulsory strike-off is a route Companies House initiates against a company it believes is not operating or has failed to meet its filing duties; it is not a voluntary members' winding-up a director chooses.

NO PARTY HAS SAID ANYTHING ABOUT THE DISSOLUTION. Searches for Carter, World Go Round and Believe turned up no statement, update or trade coverage addressing the strike-off, a closure, a rebrand or a change of distributor, dated any time after the label's June 2025 launch. Carter's LinkedIn profile, as of the most recent capture found, still describes him as founder of World Go Round. He also controls a separate, active UK company, Carter Projects and Ventures Limited (company number 15879910, incorporated 6 August 2024, SIC 70229 management consultancy, registered office in Stevenage), which is not the label and has no sourced connection to its masters or its Believe relationship.

WHAT REMAINS UNRESOLVED. This record does not establish: whether Believe's distribution relationship with the World Go Round catalogue is still active after the UK entity's dissolution; who, if anyone, now administers or collects on "Sorbet" and the label's other releases; whether World Go Round Limited held any copyright at all, as distinct from being a pass-through brand for its artists' own masters; or what, if anything, happens under UK bona vacantia rules to any company property the entity did hold. No source checked resolves any of these questions, and this record does not guess at an answer.

Territory

Global, as announced: Believe is a worldwide digital distributor and the announcement states no territorial split or exclusivity. The label's named artists are based in Zimbabwe, Uganda, the Netherlands and the UK. World Go Round Limited, the UK company behind the label, was dissolved on 3 November 2026.

Announced

2025-06-06

Primary document

Regulatory filing

Sources

Read this before citing: WHAT THIS RECORD DOES NOT CLAIM. This is not a claim that Believe acquired, owns or administers any World Go Round masters: the announcement describes a distribution service relationship, and distribution is not ownership. It is also not a claim that World Go Round Limited's dissolution extinguished anyone's copyright, or that any artist lost their rights: the public record does not establish who held the masters in the first place. The phonogram credit "World Go Round" on a DSP catalogue is label-supplied metadata, not a register of title; it is evidence of what was told to a store, not proof of who legally owns the recording.

COMPULSORY STRIKE-OFF IS A GAZETTE PROCESS, NOT A NEGATIVE FINDING ABOUT THE LABEL'S ACTIVITY. Companies House moves to strike off a company it has reason to believe is not carrying on business or is not meeting its filing duties; a struck-off company can also simply be one whose sole director let routine filings lapse while the underlying business carried on informally or moved rights elsewhere. This record states the Gazette dates and the absence of confirmation-statement or accounts filings as facts; it does not infer from them that the label stopped operating, trading or releasing music, and the Deezer credit still live on 12 November 2026 cuts against that inference without proving the opposite.

SOURCES ATTEMPTED AND NOT FOUND. No Spotify listing for M.I.L.E.'s "Sunday" was located in the searches run for this record. No release information for Nvjee, the fourth named artist, was found on any storefront. Companies House's register was checked only for World Go Round Limited and for Carter Projects and Ventures Limited; it was not checked for every company Daniel Roy Carter may control. No UK, Zimbabwean or Ugandan trade outlet was found reporting on the dissolution independently of this desk's own Companies House check.

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