Deal sheet
- Parties
- Mavin Global Holdings Limited
- Amount
- N/A Not disclosed. Mavin Records' unveiling, reported by Music In Africa, names no contract term, advance or royalty rate. No other source reviewed by this desk names a figure.
- Rights covered
- Sound-recording (phonogram) credit on Bayanni's master recordings. Apple Music's own (P) line was read directly on seven dated Bayanni releases spanning his full catalogue as lead artist: the 24 August 2022 debut EP, "Ta Ta Ta (Sped Up)" (12 January 2023), "Ta Ta Ta (with Jason Derulo)" (14 April 2023), "Low Waist" (26 September 2023), "Casanova" (29 March 2024), "Goddess" with Ruger (30 August 2024) and "MENU" with Rybeena (3 October 2025). The first four, running from August 2022 to September 2023, all read "(P) [year] Mavin Global Holdings" with no "Ltd" suffix. The last three, from March 2024 onward, all read "(P) [year] Mavin Global Holdings Ltd". No release checked reverted to the shorter form after March 2024, and no release before that date carried the longer form. Deezer's own catalogue API, checked independently for the same releases, is less consistent: its "label" field reads "Mavin Records" for "Low Waist" (September 2023) and again for the self-titled "Bayanni" album (August 2025), but "Mavin Global Holdings Ltd" for "Goddess" (August 2024) and "MENU" (October 2025), meaning Deezer's field does not track the same clean before/after line that Apple's (P) line does. Two collaborations carrying Bayanni as a featured artist on other labels' releases, "CHOCOLA" (Mohombi, credited to Mansa Musik Group) and the 2024 "Ta Ta Ta" by &friends (credited to TH3RD BRAIN), are excluded from this count: they are not Mavin releases. No publisher or publishing administrator is named for Bayanni's songwriting in any source checked.
- Territory
- Not disclosed by Mavin's unveiling or by any trade report obtained. Mavin Records operates from Lagos; Mavin Global Holdings Limited, the entity named on the recording credits, is registered in England and Wales (this desk's own afw_deal 4353). Bayanni's catalogue is distributed globally on Apple Music and Deezer; no distributor is named in any source checked.
- Announced
- 2022-08-23
- Primary document
- Trade press
- Sources
- Music In Africa, "Nigeria: Bayanni joins Mavin Records," by Gabriel Myers Hansen, 24 August 2022, 12:33: reports Mavin's 23 August 2022 unveiling of Bayanni as its latest signee, quoting Don Jazzy ("He has gone through a series of defining moments and is ready to be unveiled to the world") and the artist himself. Names no contract term or consideration. · Pulse Nigeria, 24 August 2022, corroborating report of the same unveiling, dated one day after Mavin's own 23 August 2022 event. Names no contract term or figure. · Apple Music, self-titled Bayanni EP, 24 August 2022, (P) line read directly: "(P) 2022 Mavin Global Holdings" · Apple Music, "Ta Ta Ta (Sped Up)," 12 January 2023, (P) line read directly: "(P) 2022 Mavin Global Holdings" · Apple Music, "Ta Ta Ta (with Jason Derulo)," 14 April 2023, (P) line read directly: "(P) 2023 Mavin Global Holdings" · Apple Music, "Low Waist," 26 September 2023, (P) line read directly: "(P) 2023 Mavin Global Holdings" · Apple Music, "Casanova," 29 March 2024, (P) line read directly: "(P) 2024 Mavin Global Holdings Ltd", the first "Ltd" credit found in this catalogue · Apple Music, "Goddess" with Ruger, 30 August 2024, (P) line read directly: "(P) 2024 Mavin Global Holdings Ltd" · Apple Music, "MENU" with Rybeena, 3 October 2025, (P) line read directly: "(P) 2025 Mavin Global Holdings Ltd"; Apple also names "Mavin Records" as the Record Label field on this release, the trade name alongside the legal one · Deezer catalogue API, "Low Waist," label field "Mavin Records," release date 2023-09-26, read 9 November 2026 · Deezer catalogue API, "Goddess," label field "Mavin Global Holdings Ltd," release date 2024-08-30, read 9 November 2026 · Deezer catalogue API, self-titled "Bayanni" album, label field "Mavin Records," release date 2025-08-22, read 9 November 2026, showing the trade name recurring after the Ltd form had already appeared on an earlier release · Deezer catalogue API, "MENU," label field "Mavin Global Holdings Ltd," release date 2025-10-03, read 9 November 2026 · Apple Music, "CHOCOLA" (Mohombi, Bayanni, Dawda), 20 October 2023, (P) line read directly: "(P) 2023 Mansa Musik Group", confirming this Bayanni feature is not a Mavin release and excluding it from the credit count above · UK Companies House PSC filing for Mavin Global Holdings Limited (company 11517267), naming UMG SPV Holdings Limited as sole controller from 31 May 2024. Previously verified by this desk for afw_deal 4353 and re-cited here for the dated boundary around the Apple (P)-line wording change.
Read this before citing: This record documents a sound-recording (phonogram) credit, not a legal determination of who owns Bayanni's masters: the credit line is DSP catalogue metadata, and no recording contract, assignment or administration agreement was obtained by this desk. Three things could not be established: the contracting legal entity named in Bayanni's own recording agreement (Mavin Records is a trading name; Mavin Global Holdings Limited is the UK holding company credited on his releases; MG Entertainment Nigeria Limited is the Nigerian operating subsidiary this desk has found named on other Mavin artists' catalogues, such as CupidSZN and Lovn, afw_deal 8365; no source checked names which of these, if any, is Bayanni's actual counterparty); any consideration, royalty rate or contract term for his signing; and his publishing arrangement, which no source addresses. Second, the meaning of the wording change itself. Mavin Global Holdings Limited was already the full registered legal name at UK Companies House before 2024 (this desk's afw_deal 4353 traces the company back to its 2018 incorporation); the shorter "Mavin Global Holdings" credit used on Bayanni's 2022-2023 releases was an informal rendering of that same name, not evidence of a different or new entity. The change from the short to the long form on Apple's own (P) line, bracketed here between 26 September 2023 and 29 March 2024, sits inside the window between Universal Music Group's 26 February 2024 announcement of a majority investment in Mavin Global and the 31 May 2024 share transfer that completed it, but no party has stated that the wording change was connected to, or timed around, that transaction, and this desk makes no claim of causation. Third, Deezer's own "label" field does not track the same clean before/after line Apple's does: it still used the trade name "Mavin Records" on an August 2025 release, more than a year after Apple had already standardised on "Mavin Global Holdings Ltd", confirming Deezer's field is the looser of the two signals, consistent with this desk's prior finding on Boy Spyce (afw_deal 9562). This record does not allege wrongdoing by Mavin, Universal Music Group or Bayanni.
