Spotify will make performance video from the U.S. MTV Video Music Awards available on its platform for the first time through a partnership with Paramount for the 2026 awards. The collection opens September 24 and will add select 2026 show content after the September 27 broadcast.
The MTV Video Music Awards (VMAs) have presented music videos as an art form since 1984. The new Spotify destination brings together past performances from artists including Madonna (“Like a Virgin,” 1984), Cardi B (“Bodak Yellow,” 2017), and Nirvana (“Lithium,” 1992).
What the VMA hub includes#
- Official MTV VMAs video playlist
- Editorially curated nominee highlights
- Nirvana Video Vanguard 2026 hub
- Previous podcast conversations with 2026 nominees
- Select 2026 performance content after broadcast
On desktop, web, and TV, users can explore a central hub housing all VMA video content in one place. On mobile, the experience includes expanded editorial commentary and personalized discovery.
Executive comment#
“The VMAs have celebrated the music video as an art form for more than 40 years, and we’re excited to bring that legacy to Spotify. Fans already come to Spotify every day to listen to their favorite artists and increasingly to watch them, too, so bringing the VMA experience to the platform feels really natural,” said Sarah Patellos, Head of Spotify Music Studios. “It’s another way for fans to connect with the artists and music they love.”
Madonna will open the 2026 show this weekend, her first VMA performance in more than two decades. The VMA curated collection is available on Spotify starting September 24; the 2026 MTV Video Music Awards broadcast is September 27.
