Electronic music producer Deadmau5 has signed with Independent Artist Group (IAG) for representation in all areas.
The agreement is intended to expand his business across music, film, television, digital content, gaming and technology, and to create new opportunities around his portfolio of intellectual property.
IP and representation#
IAG will identify film, television and digital opportunities around Deadmau5 and his existing IP. That portfolio includes:
- the relaunch of his digital series Coffee Run
- his video game company Oberhasli Games
- Auto/Pilot, his live-performance software platform
Deadmau5 was previously represented by Creative Artists Agency (CAA) from 2024 onward. Before that, he was with United Talent Agency (UTA) from 2020 to 2024.
Statements#
“Joel is a once-in-a-generation creative force who represents exactly where we believe the entertainment business is going, the intersection of music, technology, content and ownership,” IAG CEO Jim Osborne and president Kyle Loftus said in a joint statement. “He has been ahead of the curve for his entire career, from the way he approaches live production and streaming to gaming, software and digital experiences. Music will always be the center of what he does, but the opportunity here goes well beyond music. We look forward to bringing the full resources of IAG to help Joel expand his ideas and intellectual property across film, television, digital and other platforms while continuing to grow his global music business.”
“IAG’s proven track record of creating exciting crossover content creation and ownership opportunities for musical artists is what attracted me to them,” added Deadmau5. “As my business continues to evolve across touring, music, technology and new ventures, I’m excited to partner with a team that understands our goals and objectives and can help us build what’s next.”
Upcoming shows#
Deadmau5 has shows across North America through the end of October. He will appear at EDC Colombia in Medellín on Oct. 10 and headline two nights at Red Rocks Amphitheatre in Colorado on Oct. 30-31.
