Skip to content

Music news, business and culture.

Join Newsletter

Sony Signed Asomacy Through The Pep Entertainment in July 2024. Its Only Credited Release Came Four Months Later, and Six Singles Since Name a Different, Unregistered Company Instead.

Deal sheet

Status
ESTABLISHED. The 19 July 2024 announcement, independently reported by five Ghanaian outlets with matching quotes from Kwadwo Amoah of The Pep Entertainment. The structural implementation of that announcement on exactly one release, "Dede" (22 November 2024), where Apple's own phonogram credit names The Pep Entertainment as licensor and Sony Music Entertainment West Africa Limited as exclusive licensee, corroborated by Deezer on the licensee name and the release date.

NOT ESTABLISHED. Whether the Sony/TPE licence has ended. No party, Sony Music West Africa, The Pep Entertainment, Asomacy, or any outlet checked, has announced an ending, an expiry, a renewal or a dispute. The credit simply does not reappear on any of the six releases that follow "Dede" over the next twenty-three months, and nothing in the public record explains why.

CONTESTED / UNRECONCILED. What "The Inside Clan" is. The name first appears, on 17 April 2025, as a billing credit for a separate act ("Inside Clan featuring Asomacy"), then from 9 October 2025 onward appears as the phonogram owner of Asomacy's own-billed singles. No trade report checked names, describes or explains The Inside Clan. No UK or Ghana registry match could be found for it. Whether it is a new label, a rebranded version of The Pep Entertainment, a collective Asomacy belongs to, or something else again could not be established.

Type
Licensing
Parties
Sony Music Entertainment West Africa Limited, The Pep Entertainment
Amount
Not disclosed
Rights covered
Sound recordings only. No publishing right is covered by this record and none could be established either way.

WHAT THE DOCUMENT STATES, VERBATIM. Apple Music's catalogue, read 14 November 2026, gives the phonogram line on "Dede" (released 22 November 2024, Apple collection 1777975227) as: "(P) 2024 Nigeria – Sony Music Entertainment West Africa Limited, under exclusive license from The Pep Entertainment." That places Sony Music Entertainment West Africa Limited in the licensee position and The Pep Entertainment in the licensor position. Deezer's API, read the same day, corroborates the licensee and the date: album 665805781, label "SM Entertainment West Africa Limited", release_date 2024-11-22, UPC 196872616729. Deezer's label field does not name a licensor and does not state a direction of grant.

THE PRE-SIGNING CATALOGUE. Asomacy's two releases before the announced signing both carry his own name alone: "Never Coming" (20 October 2023, Apple collection 1710723237, credit "(P) 2023 Asomacy") and "Why" (14 March 2024, Apple collection 1734583374, credit "(P) 2024 Asomacy").

THE ANNOUNCEMENT. Sony Music West Africa announced the signing on its own Facebook page on 19 July 2024, reported the same day by Citi Newsroom, AmeyawDebrah, Ghanamusic, BusinessGhana and Ghanamma, all carrying matching quotes. Kwadwo Amoah, known as "Pep Junia" and named as the executive who leads The Pep Entertainment (TPE), said he had worked with Asomacy for some time and chose Sony Music West Africa because it offered "the best pathway" for the artist. Asomacy is separately quoted calling the deal a major step. None of the five reports states a term, a territory or a fee, and none describes the arrangement as a licence in those words; "Dede" is the only release that supplies that structural detail.

WHAT CAME AFTER. No subsequent Asomacy release carries the Sony or The Pep Entertainment credit. "Mood" / "Abomination" (9 October 2025, Apple collection 1843060902) carries "(P) 2025 The Inside Clan." "Link Up" (26 February 2026, collection 1879806932) reverts to "(P) 2026 Asomacy." "Pose For Me" (10 April 2026, collection 1891333484) carries "(P) 2026 Inside Clan." The NOVA EP, which repackages "Pose For Me" alongside three new tracks (14 July 2026, collection 6788376166), carries "(P) 2026 THE INSIDE CLAN." "Fama Me" (28 August 2026, collection 6805893780) reverts again to "(P) 2026 Asomacy." "Find My Way" (8 October 2026, collection 6820108455) carries "(P) 2026 The Inside Clan." Across six releases over roughly two years, the credit line alternates between the artist's own name and a third name, "The Inside Clan," that appears on no release before 17 April 2025, when a separate single, "Highs N Lows," credited the lead act as "Inside Clan featuring Asomacy" rather than crediting him as the billed artist.

Territory
Not disclosed by any party checked. The only territorial signal in any document is Apple's own phonogram-line convention: the "Dede" credit opens with the word "Nigeria -" before the Sony West Africa licensee name. This desk has recorded the same convention elsewhere in Apple's catalogue on releases with no stated contractual territory, where it appears to mark a delivery or ingestion point rather than a licensed territory. No source states what geography, if any, the Sony/TPE arrangement covered.
Announced
2024-07-19
Primary document
Rights registry
Sources
Apple Music catalogue page for "Dede" by Asomacy, released 22 November 2024, read live 14 November 2026: carries the exact phonogram credit naming The Pep Entertainment as licensor and Sony Music Entertainment West Africa Limited as exclusive licensee, the only release in Asomacy's catalogue to do so · Apple Music, Never Coming, released 20 October 2023, fetched and read live 14 November 2026: "(P) 2023 Asomacy", pre-signing self-credit · Apple Music, Why, released 14 March 2024, fetched and read live 14 November 2026: "(P) 2024 Asomacy", pre-signing self-credit · Apple Music, Mood / Abomination, released 9 October 2025, fetched and read live 14 November 2026: "(P) 2025 The Inside Clan", first appearance of this name as owner of an Asomacy own-billed release · Apple Music, Link Up, released 26 February 2026, fetched and read live 14 November 2026: "(P) 2026 Asomacy" · Apple Music, Pose For Me, released 10 April 2026, fetched and read live 14 November 2026: "(P) 2026 Inside Clan" · Apple Music, NOVA EP, released 14 July 2026, fetched and read live 14 November 2026: "(P) 2026 THE INSIDE CLAN" · Apple Music, Fama Me, released 28 August 2026, fetched and read live 14 November 2026: "(P) 2026 Asomacy" · Apple Music, Find My Way, released 8 October 2026, fetched and read live 14 November 2026: "(P) 2026 The Inside Clan" · Deezer API, Dede, read 14 November 2026, HTTP 200: label "SM Entertainment West Africa Limited", release_date 2024-11-22, UPC 196872616729 · Deezer API, Asomacy's full album list, read 14 November 2026, HTTP 200, total 4: lists only Never Coming, Why, Why (Sped Up Version) and Dede; no 2025 or 2026 release is indexed · Citi Newsroom, 19 July 2024, fetched 14 November 2026: names The Pep Entertainment (TPE) and its lead Kwadwo Amoah ("Pep Junia"), quotes him on choosing Sony Music West Africa, quotes Asomacy on the deal · AmeyawDebrah.com, 19 July 2024, fetched 14 November 2026: independent republication of the same announcement with matching quotes · Ghanamusic.com, 19 July 2024, fetched 14 November 2026: independent trade confirmation of the same signing · UK Companies House company search, run 14 November 2026: no company named "Pep Entertainment" on the register · UK Companies House company search, run 14 November 2026: no company named "Inside Clan" on the register

Read this before citing: WHAT THIS RECORD IS. A reading of phonogram and distributor metadata on nine Apple Music releases and four Deezer releases, plus five dated trade reports of a single announcement. It is not a reading of a contract. No contract, term sheet or filing for this arrangement is public.

CONSIDERATION. Not disclosed by anyone, at any point. No advance, royalty rate, revenue share, term length or option has been stated by Sony Music West Africa, The Pep Entertainment, Asomacy or any report read for this record.

THE PEP ENTERTAINMENT IS NOT ON THE UK REGISTER. A UK Companies House company search for "Pep Entertainment", run 14 November 2026, returned no match among active or dissolved UK companies. Ghana's Registrar-General's Department publishes no queryable company search reachable from this desk, matching this desk's prior finding on the same gap for 5 Star Entertainment and Starboy Entertainment. This record therefore names The Pep Entertainment because a primary document, Apple's own phonogram credit, names it, and states that the company behind the name could not be tied to an incorporation record in any jurisdiction checked.

THE INSIDE CLAN IS NOT TREATED AS A VERIFIED COMPANY. The name is used here only as the retailer-credited phonogram owner on three Asomacy singles since October 2025, consistent with how this desk has previously declined to open a company record for a retailer-credited imprint name with no matching registry entry and no named-party statement describing it (the same approach taken with "AfroWave Music" on Afro B's catalogue, recorded elsewhere on this site). No afw_company record has been created for it. If a future announcement, filing or registry match identifies what The Inside Clan is, this record should be revisited.

DEEZER'S CATALOGUE STOPS AT THE SONY-CREDITED SINGLE. Deezer's API lists exactly four Asomacy releases: "Never Coming" (2023-10-20), "Why" and its sped-up version (2024-03-14 and 2024-05-17), and "Dede" (2024-11-22). None of the five releases dated 2025 or 2026, including the three crediting The Inside Clan, appear on Deezer at all as of 14 November 2026. Whether that is a distribution choice, a delivery gap, or evidence of a changed distributor could not be established from Deezer's public API, which does not state why a title is absent.

WHY "DEDE" AND NOT THE OTHERS. No source checked explains why only one of Asomacy's nine tracked post-2023 releases carries the Sony/TPE credit, or why the credit stops reappearing from the very next single onward. A deal announced in July 2024 and structurally confirmed once, in November 2024, followed by twenty-three months with no further trace of either named party, is recorded here as an open question, not as a lapsed, renegotiated or breached agreement, because no document checked uses any of those words.

PUBLISHING IS OUT OF SCOPE. No publisher or administrator of Asomacy's compositions is named in any document read for this record, and no PRO repertory entry was obtained. Nothing here should be read as a claim about who controls his songwriting.

Sponsored

ToneGrid: deliver your music globally. White-label distribution, royalties and analytics for labels and distributors.

Pick your tempo

Who owns what, who got paid, and who is about to. The business behind African music, told like it is actually interesting (because it is).

  • The deals and catalogue sales nobody put out a press release for
  • Chart moves and streaming numbers we actually fact-checked (wild, we know)
  • Fresh names added to the directory, vetted before you ever see them

Free forever Ghost us anytime, one click

Get the inside track from Afrobeats Wire

Choose your speed. We will handle the rest.

How fast do you want it?

Your inbox is sacred. This address is used for the newsletter and nothing else, never sold, never passed on. Privacy policy.