Warner Music Central Europe has launched Warner Records Germany, a frontline label based in Berlin, Germany, the company announced Tuesday. The imprint is designed to connect the Warner Records brand’s U.S. heritage with the German market.
Lea Londa has been appointed Director of Warner Records Germany, reporting to Jean-Sebastien Permal, Senior Vice President of A&R (artists and repertoire) for Central Europe and EMEA (Europe, Middle East and Africa). Londa, a 16-year industry executive, has spent more than a decade at Warner Music Central Europe, rising from Media Manager to Marketing Director.
Londa’s track record#
Londa has led promotional campaigns across genres for artists including Coldplay, Ed Sheeran, Enya and Linkin Park. Her work with domestic talent includes:
- Leading the campaign for Udo Lindenberg and Apache 207’s “Komet,” the longest-running No. 1 German single in history.
- Supporting the breakthrough of Provinz, one of Germany’s most influential bands for years.
- Running campaigns that produced multiple gold and platinum records for Robin Schulz.
- Developing breakthrough artist MilleniumKid.
Executive comments#
Aaron Bay-Schuck, Chief Executive Officer and Co-Chairman of Warner Records, and Tom Corson, Chief Operating Officer and Co-Chairman of Warner Records and Chief Operating Officer of Warner Music Group, said in a joint statement:
“Warner Records has always been a label built around iconic, visionary artists. Launching Warner Records Germany reinforces our global commitment to championing creative talent, empowering the German team to discover, nurture, and elevate the next generation of artists both in Germany and on the world stage,”
Londa added:
“Bringing the iconic legacy of Warner Records to Germany is a pivotal moment, and I am grateful to both Niels and Seb for their trust in my vision to lead this new chapter. I am excited to shape this future with the artists I have worked closely with for years, and to welcome new talent into a true musical home. Together with the team, we will build a creative culture that makes Warner Records Germany a successful force in the market.”
Permal said:
“Launching Warner Records Germany is a defining step in our growth, and Lea was the clear choice to lead it. She has spent her career earning the trust of artists, and she brings a sharp point of view about what a modern frontline label should give them. Under her leadership from Berlin, Warner Records Germany will become a genuine home for artists at every stage of their careers.”
Niels Walboomers, President of Warner Music Central Europe, said:
“Bringing the legendary Warner Records brand to Germany underscores our commitment to the region. We are building an elite, modern label model that puts artists first and drives domestic culture forward. I’m thrilled to support Lea and Seb as they lead this charge from the heart of Berlin.”
