TuneCore to Match Artist Royalty Donations to Sounds Right Fund

TuneCore will match artist royalty donations to the Sounds Right Fund through the end of 2026, expanding its partnership with Brian Eno’s EarthPercent organization and the Sounds Right initiative. The announcement was made during Climate Week in New York.

Partnership background#

The partnership began in April, allowing TuneCore artists to donate a selected percentage of their streaming royalties to the Sounds Right Fund. The fund is generated by songs on the cross-DSP Sounds Right playlist, which feature Nature, the official artist page for the natural world, as a collaborator.

Artists who opted in could list Nature as a collaborator to arrange a royalty split benefiting organizations supported by the Sounds Right Fund.

Donation matching#

On Tuesday (Sept. 22), TuneCore said it will match those artist donations through the end of 2026.

“Artists have a powerful ability to inspire change directly through their music,” TuneCore chief business officer Brian Miller said in a statement. “With ‘Give Nature A Split,’ we’re making it easier for independent artists who want to support the planet to channel their music into meaningful action. By matching their donations through the Sounds Right Fund, TuneCore will amplify their influence and help their music make more of an impact.”

“The music community has enormous potential to become a powerful source of funding for climate and nature action,” added EarthPercent’s co-executive director Cathy Runciman. “Give Nature A Split makes that participation simple: artists can share a small part of what their music earns and turn it into direct support for organizations protecting and restoring the natural world. We’re thrilled that TuneCore is now matching those contributions, doubling what artists raise and showing what’s possible when artists and the wider music industry get behind climate action together.”

Sounds Right fund figures#

Sounds Right launched in 2024, marking the debut of Nature as a royalty-earning artist on major digital service providers (DSPs). Nature now has more than 2.3 million monthly listeners on Spotify alone.

Key figures for the initiative include:

• $1.2 million in revenue allocated to frontline conservation by the end of 2026
• $5 million annual target for global frontline conservation by 2028