Daroodkanool, an East African entertainer known on TikTok as @daroodkanool10, is pursuing music as a singer and songwriter.
After building an audience through his TikTok content, LIVE broadcasts and interaction with followers, he is now developing music as another outlet for creative expression. His presence on the platform has helped him reach listeners in East Africa and within the diaspora, giving him a foundation for ambitions beyond social media.
Social media as a route into entertainment#
His move reflects a broader pattern in which social media personalities use their online visibility to explore careers in entertainment. TikTok has given emerging performers a way to reach audiences across borders without relying solely on traditional channels.
Social media has also changed how East African entertainers reach international audiences, particularly in Europe and North America. Such platforms let emerging performers build follower communities, share their work and create engagement beyond their home markets.
From online following to music career#
Turning a following into a sustainable music career requires more than digital visibility. It calls for a distinct artistic identity, music that connects with listeners and relationships with audiences beyond social media.
As a singer and songwriter, Daroodkanool is working to establish himself in the East African music scene. His musical direction draws on cultural influences from the Horn of Africa while engaging with contemporary sounds. The shift gives him room to develop his creative interests and reach listeners who may not have discovered him through TikTok.
Proposed concert in Minnesota#
Plans for a concert in Minnesota, United States, have featured in discussions about his musical ambitions. The state has a sizeable East African diaspora, including a large Somali-American community, which makes it a potential market for performers seeking to connect with audiences from the region.
A live performance would allow him to take his music beyond online platforms and engage directly with supporters. No date for the proposed concert had been announced in earlier communication about the plans.
Next steps#
His next steps will depend on how he develops his musical catalogue, secures performance opportunities and builds an audience beyond TikTok. His online presence has helped establish his public profile, but sustaining a music career will require continued creative development and engagement with listeners.
