Target Corporation (NYSE: TGT), the U.S. retailer, released its 2026 Bullseye’s Top Toys List on Oct. 5, 2026. The list includes 50 holiday toys with prices starting at $4.99, featuring brands such as LEGO, Barbie, Disney and Nintendo.
Target merchants selected the toys using data on brands, trends and play patterns. The list covers collectibles, fandom items, STEM, sensory play and family games. More than half of the featured toys, and more than one-fifth of Target’s overall toy assortment, are exclusive to Target.
Pricing and exclusives#
Target’s toy assortment includes national brands, Target owned brands and only-at-Target items. The retailer offers more than 1,000 toys under $10.
- More than half of Bullseye’s Top Toys are exclusive to Target.
- More than one-fifth of Target’s overall toy assortment is exclusive to Target.
- More than 1,000 toys in the assortment are priced under $10.
“Guests tell us they count on Target to make holiday shopping fun, easy and full of discovery, especially when it comes to finding the toys kids can’t wait to unwrap,” said Cassandra Jones, senior vice president, Fun101, Target. “Bullseye’s Top Toys List brings together our expert edit of the season’s most exciting toys together in one place, and our new digital experience gives families a fun new way to discover favorites, share wish-list ideas and shop for everyone on their list.”
St. Jude bear and donation#
The list includes a special-edition Gigglescape St. Jude bear. Target will donate $3 to St. Jude Children’s Research Hospital for every Gigglescape St. Jude bear purchased in stores or online from Nov. 1, 2026, through Jan. 2, 2027.
Digital Holiday Kids Catalog#
Target has also launched its most expansive digital Holiday Kids Catalog yet on Target.com and the Target app. The experience includes nearly 500 items, interactive content, video reviews and toy demonstrations.
Bullseye’s Top Toys List and the digital catalog are available now. During the holiday season, the toys will be featured online and in stores with displays organized by age, interest and play style.
