Samsung has asked a judge to dismiss a $15 million lawsuit brought by singer Dua Lipa over the alleged unauthorized use of her image on television packaging.
In a Thursday filing, the company argued that Lipa has no grounds to sue because there is “nothing suggesting plaintiff endorses the televisions.”
“The images merely depict the televisions’ on-screen interface, illustrating the applications and … an example of content available on the TV,” Samsung’s lawyers said.
The packaging at issue shows Lipa on boxes for televisions that feature Samsung TV Plus, where her image is used to promote the Xite Hits channel. Other logos on the product include MLB, Fox Sports, and the crime series The First 48.
Samsung previously said it had received “explicit assurance” from a “content partner” that permission had been granted to use the image.
“Ms. Lipa’s image was used in 2025 to reflect the content of our third-party partners that is available on Samsung TVs and was originally provided by a content partner for our free streaming service Samsung TV Plus,” the company said in response to the initial suit filing. “The image was used only after receiving explicit assurance from the content partner that permission had been secured, including for the retail boxes. Given this assurance, we deny any allegations of intentional misuse.”
