India’s PopIndia, a subsidiary of Reservoir Media, has acquired the catalog and YouTube channels of Chennai-based Vincey Productions, while the trance brand A State of Trance (ASOT), founded by Dutch DJ Armin van Buuren, has extended its partnership with Insomniac through 2019.
Separately, Fono has partnered with indie label Dinero Nuevo, and Escapism has invested in the U.K. event series La Discothèque.
PopIndia catalog and publishing deals#
PopIndia announced two deals: the acquisition of all compositions and masters owned by Vincey Productions, and a publishing agreement for the future works of Indian hip-hop producer Rajvir Singh, known professionally as 30KEY!.
- Acquisition of all compositions and masters owned by Vincey Productions
- Acquisition of Vincey’s owned and operated YouTube channels, which have more than 10 million subscribers
- Publishing agreement for future works by Rajvir Singh, known as 30KEY!
- Appointment of Diya Patil as operations manager
Vincey Productions’ catalog of South Indian music focuses on children’s and Tamil and Telugu Christian and devotional music. Singh is known for his association with Punjabi artist Talwiinder and Kashmiri hip-hop artists SOS (Straight Outta Srinagar) and Ahmer.
Vincent Raj, founder of Vincey Productions, said: “Over the years, we have built a rich catalog, bringing together talented artists and musicians to create quality music that touches people’s hearts and reflects the diverse musical traditions and tastes of listeners across India. We are proud of the legacy we have built and are excited to partner with PopIndia to amplify these songs and bring them to an even broader audience.”
Singh added: “I’m so excited to start this new chapter with PopIndia and Reservoir. This is a big step for me as a songwriter and creator, and I can’t wait to see what’s ahead.”
Spek, Reservoir’s executive vp of international and emerging markets and founder/CEO of Reservoir’s partner PopArabia, said: “With these two deals, PopIndia and Reservoir are continuing to expand our presence across India’s diverse regional music landscape, from the deep catalog of established devotional repertoire represented by Vincey Productions to the next generation of creators through signing 30KEY!. Together these deals reflect some of the breadth of opportunity in India and our commitment to building a portfolio of culturally significant music that resonates across the country and globally.”
Patil previously supported Reservoir and PopIndia out of Reservoir’s New York headquarters and will work alongside PopIndia head of operations Ray Ahmed.
A State of Trance and Insomniac extension#
Under the extended partnership, Insomniac will continue overseeing the global production and promotion of ASOT events. This includes Insomniac Europe and Rotterdam Ahoy’s continued partnership around ASOT’s flagship festival, which is next slated for Feb. 26-27, 2027 in Rotterdam, Netherlands.
As part of the extended partnership, Insomniac’s European division will also play a role in producing ASOT events globally.
The next ASOT event taking place under the partnership is van Buuren’s five-date residency at [UNVRS] Ibiza celebrating 25 years of the trance brand. That residency began on Monday, Sept. 7, and runs through Oct. 5.
