Colombian pop urbano and reggaeton group Piso 21 has signed a global distribution deal with Interscope Records, the group and label announced Monday (Sept. 14). Under the agreement, the band will continue releasing music through its own label, Tres Sietes, which was created with Sound of Light Entertainment.
The deal moves Interscope into the next phase of the group’s releases under Tres Sietes. The label was first announced in March with the release of the album TRESCENDER, which includes tracks such as “Volver” featuring Marc Anthony and Beéle.
What the band said#
In a statement, Piso 21 said: “First, we want to thank Interscope and Sound of Light for believing in Piso 21, for trusting our vision and for joining us on this new chapter. We feel incredibly grateful to have made it this far and to have new paths ahead of us.”
The group added: “We’re completely aligned and excited about everything we’re building together, with the confidence that what’s coming can be even bigger than everything we’ve created up to this point. Above all, we want to thank everyone who listens to our music, who has been with us along the way and who has allowed us to keep moving forward. We’re incredibly excited to share this new step with you and everything that’s ahead for Piso 21.”
Executive comment#
Nir Seroussi, president of Interscope Capitol Miami, said: “You don’t stay this relevant in Latin music for nearly two decades by playing it safe. Piso 21 are still the same group, from the same building in Medellín, and still hungry. They didn’t come to Interscope to start over. They came to keep going, louder.”
Band background and chart history#
Formed in Medellín in 2007 by David Escobar “DIM”, Juan David Huertas “El Profe” and Pablo Mejía “Pablito”, Piso 21 released its self-titled debut album in 2012 through the independent Colombian label Star Arsis Entertainment Group. The follow-up, Ubuntu, arrived six years later under Warner Music México, a partnership that produced four more LPs:
- El Amor en los Tiempos del Perreo (2021)
- 777 (2022)
- Los Muchachos (2023)
- 2.1 (2024)
On U.S. Latin music charts, the group has appeared on rankings including Top Latin Albums, Top Latin Pop Albums, Hot Latin Songs, Latin Airplay and Latin Pop Airplay. In 2024, “La Misión” with Wisin reached No. 1 on Latin Pop Airplay.
Label perspective#
Lorenzo Braun, founder of Sound of Light Entertainment, and Carlos Acosta “Arete”, Piso 21’s manager, said the distribution deal reflects the dimension the group has achieved.
“Piso 21 has reached a stage in their career where the opportunity is not simply to continue what they’ve built, but to expand the vision behind it,” Braun said. “This partnership with Interscope gives the group and Tres Sietes the space to think bigger, move with intention and create on their own terms. We’re excited to work alongside a team that understands the ambition behind this next chapter and shares our belief in where Piso 21 can go from here. The music they’re preparing is a reflection of that evolution, and we can’t wait for people to hear what’s next.”
