Moonbug Entertainment, the company behind children’s brands CoComelon and Blippi, has launched Big Feelings Music, a full-service music company for children’s and family artists, creators and studios.
The new company will offer a range of services to help partners grow their businesses.
Services and access#
- Content investment and funding
- Music and video distribution
- Music publishing administration and rights management
- Marketing, playlist strategy and audience development
- YouTube growth and monetization, including tools to unlock incremental revenue
- Access to Moonbug’s global YouTube network
- Creative collaborations with Moonbug brands
Partners will also have opportunities to tap into Moonbug’s wider business, including consumer products, live experiences, gaming and brand partnerships.
Market context#
Children’s music was one of the largest music categories in the United States in 2025, ranked ninth by on-demand audio consumption with 15.7 billion streams, according to Luminate’s year-end music report. Video consumption for children’s music is also robust; CoComelon’s “Wheels on the Bus” was the most streamed music video of 2025 with more than 2 billion on-demand video streams.
The company said in a statement: “Despite that scale, the category remains comparatively underinvested in by major music companies and platforms.”
“At the same time, a new generation of children’s artists, creators and studios has built passionate audiences online,” the statement continued. “Many still lack the distribution, music publishing capabilities, platform relationships and investment needed to reach families at scale.”
Initial roster#
Big Feelings Music’s launch roster includes Snoop Dogg‘s Doggyland, which recently collaborated with Blippi, as well as English Tree TV, Baby Bandstand, Badanamu, Bob Zoom, Lotty Friends and Mooseclumps.
Leadership comments#
“We’ve seen firsthand the challenges artists, creators and studios can face in turning dedicated audiences into sustainable businesses,” said Jon Benoy, managing director of platforms and music at Moonbug Entertainment. “We’ve spent years building the distribution, music publishing, video and platform infrastructure behind franchises like CoComelon and Blippi. With Big Feelings Music, we’re opening it up to others so they can focus on creating exceptional music while we help them reach families at scale.”
“Snoop and I created Doggyland with a shared vision of using music to educate, inspire, and help kids feel confident in who they are,” added Claude Brooks, co-creator and executive producer of Doggyland. “Partnering with Big Feelings Music gives us an exciting opportunity to expand that mission, reach even more families around the world, and continue creating music that kids love and parents feel good about.”
