South African Maskandi artist Mjolisi has released his latest album, Kuphelele, following the more than 15 million streams accumulated by his previous project, Inganono, according to Sony Music Entertainment Africa.
Released on 21 August, the album explores love, perseverance, gratitude, personal growth and achievement while maintaining the artist’s focus on storytelling and Maskandi traditions.
Lead single and early listener response#
The title track features vocalist MaWhoo. The song Ngaze Ngak’thanda has also emerged as an early highlight among listeners.
Listening session and artist statement#
Sony Music Entertainment Africa hosted a private listening session at Sony Studios in Johannesburg on 19 August. More than 50 media representatives, industry stakeholders and figures from the Maskandi community attended.
“Kuphelele represents a very important stage in my journey,” Mjolisi said. “This album reflects where I am in life, the lessons I’ve learned, and the dreams I’m still chasing. I’m grateful to everyone who has supported me throughout my career and I hope fans connect with these songs as deeply as I do. This is only the beginning of a very exciting chapter.”
Promotion and upcoming appearances#
The album is supported by a national promotional campaign in South Africa that includes:
- social media content
- influencer partnerships
- radio and media appearances
- visualisers
- live performances
Mjolisi is scheduled to appear in the Freshman Live Sessions, with the performance set to premiere on 28 August. The campaign will include further fan engagements, community activations, meet-and-greet sessions and a university tour covering KwaZulu-Natal, Mpumalanga and Gauteng.
Upcoming engagements include appearances at Albert Park, KwaDladla and the Zwide Music Festival.
The album follows Mjolisi’s growing presence in the South African Maskandi scene and arrives as the artist continues to expand his audience while maintaining a focus on the genre’s storytelling and cultural identity.
