Nigerian nightlife inspires Iyore’s new single, “EVERYTHING DEY,” which moves away from the perseverance of his previous release, “ON FORM,” toward an upbeat celebration of enjoyment, confidence and living in the moment.
Joseph Fabs produced the track, and Iyore wrote it. It pairs lively Afrobeats production with infectious rhythms and a repetitive hook intended for clubs, parties and other social settings.
The song draws on Iyore’s personal experiences and Nigerian nightlife culture, capturing the feeling of having everything needed for a good time within reach. It balances the resilience of “ON FORM” with a carefree approach to everyday life.
Promotion and Campaign#
The previous single received promotional visibility through several platforms, and the creator Zicsaloma featured it in digital content. For “EVERYTHING DEY,” Iyore is building a campaign around digital promotion, influencer content and nightlife engagement.
Abati Ade and MC Futurize have already taken part in the rollout. Further activities are planned across selected DJs, clubs and nightlife spaces.
