Hydro Flask has launched a limited-edition drinkware collection with singer-songwriter Role Model (Tucker Pilsbury), inspired by his third studio album, “Chuck Timely & The Hourglass.”
The eight-bottle line is the second artist-inspired release under the Hydro Flask x Universal Music Group (UMG) partnership, which aims to promote reusable drinkware across the music industry.
To mark the launch, Role Model released a promotional video with friend and longtime collaborator Ky Newman. The campaign is timed to the opening night of Role Model Presents: Chuck On Tour.
“Being able to outfit the whole band and crew with reusable bottles cuts down on waste to really make an impact while we’re on the road,” Role Model said. “We also got to run with the creative for this campaign, so it just felt like me and Ky doing what we normally do.”
The collection includes variations of top-selling Hydro Flask bottles such as the 32 oz Wide Flex Straw Cap and the 400 mL Micro Hydro, selected and designed in partnership with Role Model.
“Hydro Flask has always led with joy. Role Model brings that same spirit to music, and our partnership was a natural fit,” said Larry Witt, president of Hydro Flask. “Since launching our partnership with UMG, we’ve seen a strong response from fans and artists. Our new campaign with Role Model shows that reusables can be part of everyday life, and that making a positive impact can be simple, easy, and even a little fun.”
The full collection is available now on the Hydro Flask website.
