X3M Music Limited
Nigerian record label founded by advertiser Steve Babaeko, home to Simi and Praiz; placed under provisional liquidation in 2026 over unpaid royalties owed to Praiz.
- Based in
- Lagos, Nigeria
- Founder
- Steve Babaeko
X3M Music Limited is a Nigerian record label founded by advertising executive Steve Babaeko, who also founded the Lagos advertising agency X3M Ideas. The label’s roster has included Simi (2014-2019) and Praiz (2010-2020), both prominent names in 2010s Nigerian pop.
Ownership rests with Babaeko on all sources reviewed, though no company-registry filing has been checked to confirm the registered name or current shareholding, and the exact relationship between X3M Music and X3M Ideas (subsidiary versus separately owned sister company) has not been established.
In February 2026 a Federal High Court in Lagos ordered a provisional liquidator to take over X3M Music’s traceable assets and barred its management from operating company funds, in a case brought by Praiz over unpaid royalties from his time on the label. The company’s website, x3mmusic.com, was live but not serving working content as of this listing.