Viral Playlists

Viral Playlists is a self-serve digital music distribution and playlist-pitching platform headquartered in Benin City, Nigeria, according to its Tracxn company profile. It delivers releases to Spotify, Apple Music, Boomplay, TikTok and Audiomack, and also offers video and lyrics distribution alongside playlist-promotion services, marketed as being “built for African artists.”

Founder names and a founding year were not independently confirmed. AfrobeatsWire’s own reporting on Nigeria’s self-serve distributors found that Viral Playlists’ terms of service define artist payouts as net receipts after a 9 per cent partner-charge deduction, which sits against the site’s “no hidden charges” framing.