SkhandaWorld
South African record label and lifestyle brand co-founded by rapper K.O in 2014, distributed via Universal Music Africa.
- Based in
- South Africa
- Founded
- 2014
- Founder
- Ntokozo "K.O" Mdluli
- Website
- skhandaworld.com
SkhandaWorld is a South African record label, artist management and lifestyle brand co-founded in 2014 by rapper Ntokozo “K.O” Mdluli and his manager Tsholofelo Moremedi. It is K.O’s second label venture after Cashtime Life, the 2010s stable that housed Kid X, Moozlie and Ma-E.
The imprint is independently owned but distributes through Universal Music Africa, whose roster it joined in November 2021. Its artist roster has narrowed since a 2023 wave of departures; as of late 2023 it carried Roiii and Loki. Beyond music, the SkhandaWorld brand extends into apparel and a Johannesburg lifestyle store, Swave, that K.O also runs.
