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Ayra Starr’s Masters Sit With Mavin Global Holdings. Whether Republic Records Distributes or Licenses Them Depends on Which Release You Check.

Deal sheet

Status
Confirmed
Type
Distribution, Licensing
Parties
Mavin Records, Universal Music Group, Republic Records
Amount
Not disclosed
Rights covered
Master recordings on Ayra Starr's own catalogue as lead artist. Mavin Global Holdings Ltd is named as sole copyright (℗) owner on every one of her Mavin-affiliated lead releases read directly from Apple's iTunes catalogue lookup on 29 August 2026, a run of more than 90 catalogue entries stretching from her self-titled debut EP (22 January 2021) through her third album Starrgirl (14 August 2026), with no exception found. That ownership fact does not move.

Republic Records, a UMG label, first appears on that catalogue on the single "Rhythm & Blues" (12 September 2023), five months before UMG's own 26 February 2024 announcement of its Mavin Global investment, which named "Republic partnering for Ayra Starr" as one of the label's existing US relationships. What Apple's own metadata cannot agree on, across releases that follow, is what kind of relationship that is. Some credit lines read "Mavin Global Holdings Ltd, distributed by Republic Records and UMG Commercial Services": "Rhythm & Blues" (Sept 2023), the album "The Year I Turned 21" (30 May 2024), and the single "Gimme Dat" (25 April 2025). Others, starting with the remix "Goodbye (Warm Up) [Chris Lake Remix]" on 23 January 2025, read "Mavin Global Holdings Ltd, under exclusive license to Republic Records, a division of UMG Recordings, Inc.": also "All The Love" (10 Feb 2025), "Hot Body" (25 July 2025), "Where Do We Go" (6 March 2026) and its Peggy Gou remix, "Tornado" (12 June 2026), and the album "Starrgirl" (14 Aug 2026). A third set of releases, including the single "On A Low" (5 December 2025) and "Colorado" (10 April 2026), drop Republic from the line entirely and name only Mavin Global Holdings Ltd. Distribution and an exclusive license are different legal relationships, and "no stated relationship" is a third, different thing again. This record does not resolve which description is the accurate one; it treats the disagreement in the metadata itself as the finding, since ownership of the copyright, credited to Mavin, is the one constant every version of the line agrees on. Publishing and songwriting rights are not covered by this record.

Territory
Not disclosed by any party for the Republic/Mavin relationship specifically. UMG's February 2024 announcement describes Mavin's roster reaching listeners through UMG's international network generally, without naming a territory for the Ayra Starr/Republic partnership. Apple's catalogue credits state no territorial carve-out on any Ayra Starr release, unlike Burna Boy's Atlantic license, whose credits explicitly exclude Africa. This record does not assert a territory.
Announced
2024-02-26
Primary document
Official newsroom
Sources
UMG official announcement, distributed via PR Newswire, 26 February 2024, naming "Republic partnering for Ayra Starr" among Mavin's existing US label relationships · Apple's own iTunes catalogue lookup for Ayra Starr (Apple artist ID 1536429348), read 29 August 2026, returning the verbatim phonogram credit lines quoted above across more than 90 catalogue entries from 2020 to 2026 · Mavin Records' own republication of the joint UMG announcement, 27 February 2024 · Apple Music album page for The Year I Turned 21 (30 May 2024), phonogram credit verified directly: "Mavin Global Holdings Ltd, distributed by Republic Records and UMG Commercial Services" · Apple Music album page for Starrgirl (14 August 2026), phonogram credit verified directly: "Mavin Global Holdings Ltd, under exclusive license to Republic Records, a division of UMG Recordings, Inc." · Roc Nation's own artist roster page listing Ayra Starr, read 29 August 2026, the primary-party confirmation that the management relationship is current · Music Ally, 21 July 2025, reporting the Roc Nation management signing and quoting a Mavin marketing representative that the arrangement is management only

Read this before citing: STRUCTURE. The one claim this record makes with full confidence is that Mavin Global Holdings Ltd, the UK-registered parent Universal Music Group took majority control of in February 2024, owns the copyright in Ayra Starr's master recordings. That is verified verbatim, repeatedly, on Apple's own catalogue metadata, read directly rather than taken from trade description.

THE INCONSISTENCY IS NOT SMOOTHED OVER. Republic Records, the UMG label named in UMG's own Mavin announcement as "partnering for Ayra Starr," is described three different ways across her catalogue with no clean before/after date: "distributed by" on some releases, "under exclusive license to" on others, and absent entirely on a third group, with examples of the second and third groups appearing after examples of the first. The single "Gimme Dat" (25 April 2025), reading "distributed by," was released three months after "All The Love" (10 February 2025), reading "under exclusive license to." Whether this reflects sloppy metadata entry, two genuinely different arrangements running in parallel for different release formats, or a renegotiation that was applied to new titles without ever being backfilled onto reissues and remixes, could not be established from the catalogue alone. No contract, renegotiation announcement or on-record statement resolving it was located from either Mavin or Republic/UMG.

TIMING NOTE, NOT A CAUSAL CLAIM. Ayra Starr signed a global management deal with Roc Nation, confirmed via her own artist page on Roc Nation's official site and reported by trade press dated to the week of 16 July 2025. Her next release, "Hot Body" (25 July 2025), carries the "under exclusive license to Republic Records" formula, and every dated release since has used that same formula. A marketing representative for Mavin told trade press at the time that the Roc Nation arrangement was management only and did not change her recording deal with Mavin/UMG. This record notes the timing because a reader comparing dates would otherwise notice it unprompted; it does not assert that the Roc Nation signing caused, prompted or coincided by design with a change in how Republic's role is described, and no source states that it did.

NOT DISCLOSED. No party has disclosed consideration, an advance, a royalty or revenue-share rate, a contract term, or a territory for the Republic/Mavin relationship specifically. UMG and Mavin's February 2024 joint announcement, covering the equity transaction, also stated no price for that separate, larger deal.

WHAT COULD NOT BE ESTABLISHED. Whether "distributed by" and "under exclusive license to" describe one relationship inconsistently logged or two different, concurrent arrangements could not be established from public sources. UK Companies House would show Mavin Global Holdings Ltd's own filings but requires an API key this desk does not yet hold; no equivalent US filing naming Republic's specific contract with Mavin was located. This record is anchored to 26 February 2024, the date of UMG's own announcement naming the Republic/Ayra Starr partnership, because that is the earliest on-record acknowledgment from a named party; catalogue evidence shows the relationship's metadata footprint beginning five months earlier, on 12 September 2023, and that earlier date is stated here as a separate, catalogue-only data point, not as the announced deal date.

What changed hands: Nothing, at the level that matters most. Every recording Ayra Starr has released as a lead artist since her January 2021 debut EP carries the same copyright owner on Apple’s catalogue: Mavin Global Holdings Ltd, the Lagos-founded, UK-registered label parent Universal Music Group took majority control of in February 2024. What has moved, or at least what the metadata says has moved, is how Apple describes Republic Records’ role in getting those recordings to listeners. Depending on which release you check, Republic either distributes Mavin’s masters, holds an exclusive license to them, or is not mentioned on the credit at all. All three versions exist on catalogue entries dated within the same eighteen months.

The one fact that never moves

Pull Ayra Starr’s full discography from Apple’s own iTunes catalogue lookup, as this desk did on 29 August 2026, and more than ninety entries come back spanning 2020 through 2026. On every lead release, the phonogram (℗) line names Mavin Global Holdings Ltd, sometimes written “Mavin Global Holdings” without “Ltd,” as the copyright owner of the sound recording. That is true on her 2021 debut EP, true on her 2021 album 19 & Dangerous, true on 2024’s The Year I Turned 21, and true on her August 2026 album Starrgirl. It survives a change of UMG ownership at the corporate level, a change of international manager, and, as this record documents, at least three different ways of describing her relationship with a UMG label in the United States. Whatever else is unsettled in the paperwork behind Ayra Starr’s catalogue, who owns the copyright is not one of the open questions.

Three ways to describe the same partner

Republic Records first shows up on that catalogue on 12 September 2023, on the single “Rhythm & Blues.” The line reads: “Mavin Global Holdings Ltd, distributed by Republic Records and UMG Commercial Services.” That phrasing, distribution rather than licensing, recurs on the album The Year I Turned 21 in May 2024 and again on the single “Gimme Dat” in April 2025.

A different formula appears starting with a January 2025 remix, “Goodbye (Warm Up) [Chris Lake Remix]”: “Mavin Global Holdings Ltd, under exclusive license to Republic Records, a division of UMG Recordings, Inc.” That wording recurs on “All The Love” the following month, on “Hot Body” in July 2025, on “Where Do We Go” and its Peggy Gou remix in early 2026, on “Tornado” in June 2026, and on Starrgirl in August 2026.

A third pattern drops Republic altogether. The single “On A Low,” released 5 December 2025, and “Colorado,” released 10 April 2026, name only Mavin Global Holdings Ltd, with no US label mentioned at all.

What makes this a genuine finding rather than a tidy before-and-after story is the ordering. “Gimme Dat,” using the older “distributed by” language, came out in April 2025, three months after “All The Love” had already switched to “under exclusive license to.” If this were a clean renegotiation on a fixed date, the wording would flip once and stay flipped. It does not. Distribution and an exclusive license describe different legal relationships: a distributor moves a copyright owner’s product to market without taking rights in it, while an exclusive licensee has been granted specific rights, typically for a defined scope, in exchange for terms neither party has stated here. Apple’s own metadata for Ayra Starr uses both descriptions, plus a third option of naming no US partner at all, without settling on one.

Where Republic comes from, on the record

Republic’s presence on the catalogue is not a surprise, and it is not this desk’s inference. UMG’s own 26 February 2024 press release, announcing its majority investment in Mavin Global, states plainly that Mavin’s roster already had “multiple signings across U.S. labels, including Republic partnering for Ayra Starr, and Interscope for Lifesize Teddy,” and separately notes that Rema was “currently distributed internationally [ex-Africa] through Virgin Music Group.” Both of those relationships, in other words, were reported by UMG itself as already in place at the moment the equity deal was announced. Read against the catalogue, the Republic partnership goes back further still: “Rhythm & Blues,” carrying Republic’s name, was released five months before that announcement, in September 2023. Whatever the Ayra Starr/Republic relationship actually is, it predates the corporate transaction that put UMG in control of Mavin’s parent company, rather than being created by it. The February 2024 deal is documented separately by this desk (see the Mavin Global record), and it transferred equity in Mavin’s corporate parent, not a specific song catalogue; that structure is consistent with Republic’s relationship with Ayra Starr continuing on its own terms rather than being rewritten by the equity change.

A timing coincidence, stated as one

Ayra Starr signed a global management deal with Jay-Z’s Roc Nation, confirmed via her own artist listing on Roc Nation’s official site and reported by trade outlets in the week of 16 July 2025. A Mavin marketing representative told trade press at the time that the arrangement covered international management only and did not touch her recording deal with Mavin or UMG. Her next release after that signing, “Hot Body,” came out on 25 July 2025 carrying the “under exclusive license to Republic Records” formula, and every dated Ayra Starr release since has used that same wording. That is worth stating plainly because a reader cross-referencing the dates would notice it anyway: the metadata’s move toward consistent “exclusive license” language lines up with the Roc Nation signing. It is stated here as a timing observation, not a causal one. Nothing on the record ties the two together, Mavin’s own comment to trade press describes Roc Nation’s role as management rather than rights, and this desk found no statement from any party linking the two changes.

What this means for artists

The lesson here is not really about Ayra Starr, whose contract with Mavin appears, on the one fact that is confirmable, entirely stable. It is about what “distribution” and “licensing” mean when a major-affiliated label writes its own catalogue metadata, and how little scrutiny that language gets before it reaches a DSP page. An artist, or an artist’s lawyer, reading only the credit line on a single release could reasonably conclude two different things about who controls exploitation of that recording, depending on which single they happened to check. For any artist negotiating a deal with a label that already has a major distributor or licensee in its corporate family, as Mavin now does with Republic through UMG, the practical takeaway is to get the actual relationship, distribution, license, sub-license, or something else, written into the artist’s own contract in unambiguous terms, rather than relying on how it will later be described on a streaming platform. DSP metadata is written by whoever submits the release, is not audited by any regulator, and, as this catalogue shows, is not even internally consistent from one single to the next.

What is not established

No party has disclosed a price, an advance, a royalty rate or a territory for the Republic relationship. No source explains why “distributed by” and “under exclusive license to” coexist without a clean cutover date, or whether that reflects two different agreements running for different release types, inconsistent data entry, or a renegotiation applied only to new titles. UK Companies House would show Mavin Global Holdings Ltd’s own corporate filings but requires an API key this desk does not yet hold, and no US filing naming Republic’s specific contract terms with Mavin was located. This record will be updated if either company discloses which description is accurate.

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Written by

Yewande Coker

Yewande Coker is Afrobeats Wire's business editor. She covers the money side of African music: catalogue acquisitions, distribution and publishing deal structures, label finances, and the ownership chains behind the continent's biggest rights.

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