adidas Originals Studio held its second edition in Lagos, Nigeria, on Saturday, 31 October, bringing emerging creatives together at Polygon Space for a workshop in photography, styling and creative direction. The campaigns produced centred on the ADISTAR XLG and ADISTAR CONTROL 5.
Selection from a large applicant pool#
Registration closed on 27 October, with 1,136 people applying. After a competitive and thorough vetting process, 50 participants were accepted.
Building on the 2025 Lagos debut, this edition gave participants a shared adidas brief and the chance to take an idea from first reference to a finished image. Working in teams, they developed visual concepts, styled looks around the ADISTAR XLG and ADISTAR CONTROL 5, and brought those ideas to life in a live photoshoot.
Workshop structure#
Interactive sessions were led by industry experts across three core disciplines:
- Photography
- Styling
- Creative direction
After direct sessions with facilitators in each discipline, participants were divided into three combined groups of creative directors, stylists and photographers. Each group worked on a separate brief at Polygon Space, handling pieces from various collections, testing styling options and working directly with on-site models.
The sessions included indoor and outdoor classes, allowing participants to work in different environments and scenarios while gaining hands-on experience with adidas products, models and a range of creative settings.
Showcase and outcomes#
The day closed with The Originals Social, where selected images from the workshops were projected for participants and the wider creative community. The teams saw their work from the day displayed at Polygon Space and discussed adidas’s influence on the creative community.
The creative assets produced during the workshops will be featured in adidas flagship stores throughout Nigeria, showing the perspectives of local creatives on the ADISTAR XLG and ADISTAR CONTROL 5.
About Originals Studio#
Originals Studio is an interactive space that brings emerging creators and industry leaders together. Its programming includes one-day intensive workshops, hands-on skill sharing, keynote chats, and curated music and culture programs. Participants use adidas products as the basis for their work, testing their ideas and building their portfolios.
