Skip to content

Music news, business and culture.

Join Newsletter

On Their Own Spotify Charts, 52.40 Per Cent of African-Origin Entries Have Outlasted This Desk’s Entire 83-Day Chart Record. Only 38.06 Per Cent of Imports Have

Across Nigeria's, Egypt's, South Africa's and Morocco's own Spotify charts on 9 November 2026, African-origin chart entries were more likely than imported ones to have been charting since before this desk's 83-day record began, a gap that holds in three of four markets and survives dropping any single one.

Live music performance in Cairo. On Egypt's own Spotify chart on 9 November 2026, this desk measured 72.30 per cent of African-origin chart entries, the highest of the four markets checked, already charting since before this desk's 83-day record began, against 51.02 per cent of imported entries.
Photo: Gigi Ibrahim / BY 2.0 via Openverse

On 9 November 2026, 52.40 per cent of African-origin artists’ entries on their own home Spotify charts had been there since before this desk started keeping a chart record at all, against 38.06 per cent of entries by artists from outside Africa, a gap of 14.3461 percentage points. The figure comes from reading this desk’s own chart_entry and chart_snapshot tables for the four African markets Spotify publishes a daily Top 200 for (Nigeria, Egypt, South Africa, Morocco), 800 entries in all, with each artist’s name matched against this desk’s own MusicBrainz-resolved roster to classify it African or not.

That 83-day figure is not a measurement of how long a song has actually been charting. It is an artefact worth stating plainly before the finding, because it is also what makes the finding possible to see at all: this desk’s own tenure counter, days_on, only exists since 16 August 2026, the date this desk’s chart_snapshot store begins. Anything that was already on the chart that day, or has simply never dropped off since, reads the identical value on every single market: 83, the number of days between 16 August and 9 November inclusive of two missed collection dates (14 and 15 October) already on this desk’s record. A days_on of 83 means “charting for at least 83 days, true tenure unknown,” not “charting for exactly 83 days.” That is the whole measurement this piece makes: not how long songs last, but how much more often an African-origin entry, rather than an imported one, turns out to be one of the ones this desk cannot see the start of.

Share of entries charting since before 16 August 2026, by artist origin
0%20%40%52.40%African-origin38.06%Non-African

797 matched entries across Nigeria, Egypt, South Africa and Morocco's own Spotify charts, 9 November 2026.

Sponsored

ToneGrid: deliver your music globally. White-label distribution, royalties and analytics for labels and distributors.
Show the numbers
Artist originCapped share, %
African-origin52.40%
Non-African38.06%

Source: This desk's own afw_chart_entry/afw_chart_snapshot store (source=spotify, chart_type=songs), artist origin resolved against MusicBrainz via the roster, retrieved 9 Nov 2026 · download the data

The gap holds in three of the four markets and reverses in the fourth. On Nigeria’s own chart, 43.62 per cent of the 149 African-origin entries were already capped at 83 days, against 21.57 per cent of the 51 imported entries, a market where recognisable names such as Asake, Davido and Blaqbonez supply the long-resident side of the ledger. On Egypt’s chart the gap is widest and the base rate is highest everywhere: 72.30 per cent of 148 African-origin entries are capped, against 51.02 per cent of 49 imports, with Marwan Pablo, Ramy Sabry and Tamer Ashour among the capped Egyptian names, while Samira Said’s single entry on the same day’s chart sits at 4 days, nowhere near the cap. South Africa, the market this desk has already shown carries by far the thinnest African-origin presence of the four (35 African-origin entries against 165 imported ones), is also the one place the direction holds in the opposite sense within its own small African-origin group: only 20.00 per cent of those 35 entries are capped, against 32.12 per cent of its 165 imported entries. Morocco is close to a wash, 46.43 per cent against 48.28 per cent, the one market of the four where imports are, if anything, very slightly more likely to be long residents.

Share of each African Spotify market’s home chart entries charting since before this desk’s chart record begins, by artist origin, 9 November 2026
#MarketArtist originChart entriesEntries capped at 83 daysCapped share, %
1NigeriaAfrican-origin149%65%43.62%
2NigeriaNon-African51%11%21.57%
3EgyptAfrican-origin148%107%72.30%
4EgyptNon-African49%25%51.02%
5South AfricaAfrican-origin35%7%20%
6South AfricaNon-African165%53%32.12%
7MoroccoAfrican-origin84%39%46.43%
8MoroccoNon-African116%56%48.28%

Source: This desk's own afw_chart_entry/afw_chart_snapshot store (source=spotify, chart_type=songs), artist origin resolved against MusicBrainz via the roster, retrieved 9 Nov 2026 · download the data

A second, independent check points the same way without relying on the capped figure at all. Restricting to only the 434 entries whose days_on is fully observed, meaning it fell below the 83-day ceiling and so is not censored, African-origin entries still average 23.70 days charting (median 12.5) against 19.14 days (median 8.5) for imported entries. The uncensored subset cannot explain away the capped-share finding as an artefact of the censoring alone: on the entries this desk can actually time precisely, home-grown charting material still runs longer, on average, than imported material, even though the uncensored group is by definition the group of shorter-lived entries.

Mean and median chart tenure among entries this desk can actually measure (days_on under the 83-day cap), by artist origin, 9 November 2026
#Artist originUncensored entriesMean days on chartMedian days on chart
1African-origin19823.7012.50
2Non-African23619.148.50

Source: This desk's own afw_chart_entry/afw_chart_snapshot store (source=spotify, chart_type=songs), artist origin resolved against MusicBrainz via the roster, retrieved 9 Nov 2026 · download the data

A third check answers the most obvious objection to counting entries rather than artists: Nigeria’s 200 entries resolve to only 82 unique artist names and Egypt’s 197 to just 58, because an artist with several tracks charting the same day contributes one row per track, and an established star with deep catalogue depth could mechanically inflate the capped share just by holding more rows. Counting each artist once instead, and calling an artist “ever-capped” if the longest-running of their charting tracks has hit 83 days, gives 52.8455 per cent of 123 African-origin artists against 37.4016 per cent of 254 non-African artists, pooled across the four markets: almost exactly the entry-level gap. The duplication is not manufacturing the finding.

Share of unique charting artists with at least one entry capped at this desk’s 83-day chart-record limit, by market and artist origin, 9 November 2026
#MarketArtist originUnique charting artistsEver-capped artistsEver-capped share, %
1NigeriaAfrican-origin39%26%66.67%
2NigeriaNon-African43%11%25.58%
3EgyptAfrican-origin31%22%70.97%
4EgyptNon-African27%14%51.85%
5South AfricaAfrican-origin24%7%29.17%
6South AfricaNon-African122%42%34.43%
7MoroccoAfrican-origin29%10%34.48%
8MoroccoNon-African62%28%45.16%
9PooledAfrican-origin123%65%52.85%
10PooledNon-African254%95%37.40%

Source: Recomputed from spotify-home-chart-censored-tenure-by-market-09-november-2026 at the unique-artist level, retrieved 9 Nov 2026 · download the data

What would have to be true for this to be wrong#

If the 14.3461-point gap were really the product of one market’s chart behaving oddly rather than a pattern that holds across the panel, dropping that market would collapse or reverse the gap. It does not collapse. Dropping Nigeria, South Africa or Morocco in turn leaves the gap higher than the full-panel figure, not lower. Only dropping Egypt, the market carrying both the highest base rate and the widest African-versus-import spread, cuts the gap by more than half, to 5.2733 points, 36.76 per cent of the full-panel figure. Egypt is doing real work in the pooled number, but removing it does not erase the finding; it narrows it.

Pooled African-versus-non-African gap in the 83-day-capped chart share, with each market excluded in turn, 9 November 2026
#ScenarioAfrican entries, nAfrican capped share, %Non-African entries, nNon-African capped share, %Gap, percentage pointsGap as % of the full-panel gap
1All four markets41652.4038138.0614.35100
2Excluding Nigeria26757.3033040.6116.70116.39
3Excluding Egypt26841.4233236.145.2736.76
4Excluding South Africa38155.3821642.5912.7989.14
5Excluding Morocco33253.9226533.5820.33141.72

Source: Recomputed from spotify-home-chart-censored-tenure-by-market-09-november-2026, retrieved 9 Nov 2026 · download the data

A second, row-level robustness check tells the same story from a different angle. Running this desk’s own robustness tool on the eight market-by-origin rows directly, rather than on the two pooled groups, drops the single highest row (Egypt’s African-origin figure, 72.30 per cent) and the row mean across the remaining seven falls by only 10.35 per cent; dropping the top five of eight rows still leaves a 41.40 per cent fall, not a collapse to zero. No single row is carrying the entire pattern.

The clearest way this finding could still be wrong is the one already stated up front: days_on measures survival inside this desk’s own 83-day chart record, not a song’s real chart life, and a market whose chart simply churns less, for reasons that have nothing to do with where an artist is from, will show a higher capped share for whichever group of artists happens to dominate that market’s chart depth at all. Egypt’s collector was separately fingerprint-tested by this desk before and found not stale, positions reshuffling day to day rather than a frozen feed repeating itself, so the high Egyptian capped share here is more plausibly a genuinely low-churn chart than a collector fault, but that earlier test checked position ordering, not this day’s-on counter directly, and the two are not the same check.

What this means for a label betting on a new single#

For an independent label deciding how long to keep promotional spend behind a single on its home market’s chart rather than redirecting it to the next release, the practical reading is this: on three of the four markets Spotify actually publishes an African chart for, a home-grown track that gets onto the chart at all has shown a measurably higher chance of being one of this desk’s long-stayers than an imported one has, most sharply in Egypt and Nigeria. That does not mean a new single is guaranteed staying power merely because it is local. It means the base rate a label should expect for “this stays on the chart a long time” is origin-dependent and market-dependent at once, and South Africa, the one market in this four-country set where the direction flips, is exactly the market this desk has already shown has the thinnest African-origin chart presence to begin with. A label operating only in South Africa should not assume the Nigeria-or-Egypt pattern applies to it.

Share this story

Written by

Nneka Obi

Nneka Obi covers measurement for Afrobeats Wire: what the charts, panels and registries actually record about African music, and what they leave out. She builds the datasets her pieces run on, and every figure she publishes is downloadable.

More from this desk →

Sponsored

ToneGrid: deliver your music globally. White-label distribution, royalties and analytics for labels and distributors.

More like this

Pick your tempo

Who owns what, who got paid, and who is about to. The business behind African music, told like it is actually interesting (because it is).

  • The deals and catalogue sales nobody put out a press release for
  • Chart moves and streaming numbers we actually fact-checked (wild, we know)
  • Fresh names added to the directory, vetted before you ever see them

Free forever Ghost us anytime, one click

Get the inside track from Afrobeats Wire

Choose your speed. We will handle the rest.

How fast do you want it?

Your inbox is sacred. This address is used for the newsletter and nothing else, never sold, never passed on. Privacy policy.