Qobuz, a streaming service, has chosen Warp Records as its latest label partner. The deal will promote the label’s catalogue across the Qobuz app, its downloads store and its editorial and marketing channels over the coming months.
The promotion covers several parts of the service:
- the Qobuz app
- the downloads store
- editorial and marketing channels, including the Qobuz online magazine
The magazine has already published a profile of Warp’s 30-year history to launch the campaign. Artists including Aphex Twin, Boards of Canada, Autechre, Squarepusher and Mount Kimbie will receive playlisting support and reduced download prices as the campaign rolls out.
Warp is the latest label to join Qobuz’s partnerships, following Blue Note, Deutsche Grammophon and ECM Records. Qobuz has been selective about the labels it works with in this way.
Marc Zisman, Qobuz’s chief music officer, praised Warp for having “championed strong artistic and creative values that remain fully intact in 2026.”
Qobuz had 1.2 million monthly active users in June this year. Those listeners averaged $135.90 in spending on the platform each year.
