Returning to Lagos for its second edition, Adidas Originals Studio will gather emerging talent on Saturday, October 31st, for an immersive day focused on photography, styling, and creative direction.
Originals Studio made its Lagos debut in 2025, bringing together emerging talent alongside Momo Hassan-Odukale, Jomi Marcus-Bello, Korty EO, Daniel Obasi, and Sweat It Out Lagos. The program featured interactive workshops and conversations that provided aspiring creators direct access to established professionals, fostering collaboration, skill development, and networking across music, fashion, and photography.
Building on that collaboration, this year’s Originals Studio introduces a hands-on, interactive format. Attendees will take on an official Adidas brief to craft visual concepts, style outfits centered around the Adistar XLG and Adistar Control 5, and execute their vision in a live photoshoot.
The full creative roster for this edition will be announced later this week. Each facilitator will take participants through the decisions behind a campaign image, from the first reference to the final shot.
Inspired by adidas’ rich sporting heritage, adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation, filtering the creativity found on courts and in sporting arenas through the lens of contemporary youth culture.
Your email address will not be published. Required fields are marked *
Save my name, email, and website in this browser for the next time I comment.
