U-Records & Entertainment

U-Records & Entertainment is the in-house record label of Ultima Studios (Ultima Limited), a Lagos-based media company that runs the Next Afrobeats Star talent competition. The label signs winners and standout contestants from the show, including Davecash and Ayo Benzi, and its own materials describe it as “the in-house music label of Ultima Studios.”

Its roster is distributed through a global partnership with ONErpm, announced alongside the Next Afrobeats Star competition, which Ultima Studios runs in association with MTN Nigeria. No standalone U-Records website or verified social account could be located; its activity is documented through Ultima Studios’ own announcements and press coverage of its signed artists.