Apple Music and Goldenvoice, the promoter behind the Coachella Valley Music and Arts Festival, will present Head Trip, a one-time dance and electronic music event at Empire Polo Club in Indio, California, United States, on October 10 and 11. Main stage sets will be livestreamed globally on Apple Music across both days.
The companies described the partnership as Apple Music’s first festival collaboration of this scale. It extends Apple Music’s existing dance and electronic music programming, including its DJ Mix program, Apple Music Club Radio, and audio archiving. A detailed livestream and tune-in schedule will be released at a later date.
Ticket Access#
Apple Music and Goldenvoice will also work with Chase Sapphire Reserve to offer eligible cardmembers exclusive ticket access and experiences at Head Trip. Cardmembers can access VIP pass tier access and extras at the Chase Sapphire Reserve Experience. Passes are available now through Chase Ultimate Rewards.
Fans can also listen to the Head Trip playlist on Apple Music and follow on social media for more updates.
Executive Comments#
“Head Trip brings together an extraordinary lineup of artists who are shaping dance and electronic music culture right now,” says Stephen Campbell, Global Head of Dance, Electronic Music & DJ Mixes at Apple Music. “Our goal at Apple Music has always been to bring fans closer to the artists, scenes, and dance floors driving this culture forward. Teaming up with Goldenvoice on Head Trip gives us an incredible opportunity to take the energy of this one-of-a-kind festival beyond Indio, giving fans around the world the chance to experience these performances on Apple Music.”
“Goldenvoice is thrilled to partner with Apple Music on Head Trip, bringing this one-time-only event to a global audience,” says Danny Bell, Senior Vice President, Goldenvoice. “Apple Music’s commitment to make this event widely accessible to fans around the world is truly exceptional.”
Recent Context#
The announcement follows the launch of Apple Music’s Club Live, a new series streaming on Apple Music Club Radio, and Goldenvoice’s announcement that it is expanding its exclusive livestreaming partnership with YouTube for Coachella through 2030.
