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ERA Music Group

London/Johannesburg artist management and brand-consultancy company that brokered a January 2026 Sony Music Africa deal for Namibian singer Ms Gideon.

Based in
London, United Kingdom

ERA Music Group (trading as ERA Group, and referred to on its own site as “ERA Music”) is an artist management and brand-consultancy company with offices described on its own site as London and Johannesburg. It manages artists, arranges bookings and brand deals, and curates concerts, and describes itself as working across Africa, India, the UK and the US.

ERA states on its own site that it introduced Namibian singer-songwriter Ms Gideon to Sony Music Africa after discovering her and inviting her to a writing camp in Johannesburg, and that it “signed an artist recording deal for Ms Gideon with Sony Music Africa” in January 2026. Its roster as shown on its own site also includes Nigerian-British artist BNXN and Indian playback singer Celina Sharma. Contact for the company is listed as manager Eashan Thakrar.

No UK Companies House filing has been matched to this company with confidence. A name search for “ERA Music” returns several unrelated active companies (including ERA Music Ltd of Derry, Northern Ireland, incorporated 2019) but none whose registered activity or officers correspond to the London/Johannesburg management business described on eramusic.co.uk. This record does not assert a registered company number for ERA Music Group.

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