Pasqua Wines, the Verona-based producer founded in 1925, announced on September 17 an autumn 2026 calendar spanning Italy, the United Kingdom and the United States. The program links wine with culture, design, publishing and trade events across Milan, Verona, Florence, Merano, London and New York.
“Being present in such diverse settings confirms the strength of an identity that starts in Verona and looks out to the world,” said Riccardo Pasqua, CEO. “From culture to design, from engaging with international critics to the industry’s more specialized events, every occasion is a way to tell the story of our wine and our region with a contemporary outlook. The language we use is meant to connect with new generations, attract new audiences for our business, and make us ever more compelling in the eyes of those who already know our way of telling the story of wine. There is no shortage of opportunities.”
Italy events#
In Milan, the calendar opens on September 1 with the launch of La Casa della Frutta, a new space created by publisher Neri Pozza in the Sant’Ambrogio district. The space, converted from a former fruit-and-vegetable market, is intended to make culture an everyday experience open to the neighborhood and the city. Pasqua will mark the opening with 11 Minutes rosé and the PassioneSentimento line, a reference to the brand’s Verona roots.
In Verona, from September 22 to 25, Pasqua will be wine sponsor of Marmomac, an international trade fair dedicated to stone and design.
In October, Verona will host “La Lettura è di Tutti” (“Reading Belongs to Everyone”), a cultural initiative supported by Pasqua and Neri Pozza, in collaboration with Marmomac and under the patronage of the City of Verona. Two events on October 10 and 11 will use six Verona cultural landmarks as settings for communal readings led by authors, actors and members of the public. Each free event will close with a toast using Pasqua glasses.
On October 10 in Florence, Pasqua will be wine partner of Il Foglio‘s Festa dell’Ottimismo, an annual day of debates on politics, current affairs and culture.
From November 6 to 10, Pasqua will attend the Merano Wine Festival in Alto Adige. The tasting will include Passito di Pantelleria Sangue d’Oro, Valpolicella Superiore Mai Dire Mai and several Amarone interpretations.
London and New York#
In London on October 6, Pasqua will take part in a round table organized by Harper’s Bazaar, engaging with international media and opinion-makers.
On November 9, also in London, Amarone will be the focus of Amarone Calling, an event dedicated to Valpolicella appellations. Pasqua will present Cecilia Beretta labels including Amarone della Valpolicella Terre di Cariano, Valpolicella Superiore Mizzole and Valpolicella Ripasso Superiore.
In New York on September 9, Pasqua will join Great Wines of Italy, organized by James Suckling, with tastings of Famiglia Pasqua Amarone and Hey French, the winery’s multivintage white.
On September 14, Pasqua will take part in Sip of Italy, an event by Wine Enthusiast. The selection will include:
- Amarone Famiglia Pasqua and Mai Dire Mai
- 11 Minutes rosé
- the PassioneSentimento line
- Hey French
- Passito di Pantelleria Sangue d’Oro
On October 26 and 27, Pasqua will return to New York with VeronaFiere for Vinitaly USA and Wine2Wine. The appearance is part of the winery’s engagement with the American market and provides an opportunity to meet operators, buyers and industry professionals.
Pasqua is a Verona-based wine company founded in 1925 and owned by the Pasqua family. It produces and promotes Veneto wines, drawing on more than 100 years of winemaking history. President Umberto Pasqua works alongside his children.
