Electronic artist Kaskade has signed a strategic partnership with Pacific Music Group (PMG), the Hong Kong, China-based entertainment company, to expand his presence across Asia.
The agreement covers brand partnerships, media relations and long-term market development in Japan, Korea, Southeast Asia and Greater China.
Kaskade’s career milestones#
Kaskade, born Ryan Raddon, is an eight-time Grammy Award nominee whose career spans more than two decades.
- First DJ to headline Coachella
- Performed the Super Bowl’s first-ever in-game DJ set
- Drew a record crowd at the LA Memorial Coliseum for North America’s biggest single-day electronic music show
- Received a Grammy nomination for Kx5, his collaboration with producer deadmau5
His recent output includes the 2025 album “undux,” a return to introspective songwriting, and a new live concept, “Origin //,” which he unveiled at Coachella in 2026 with a reworked stage show and previously unheard tracks across two headline sets.
Partnership scope#
PMG was founded by Ne-Yo, Sonu Nigam, MC Jin and veteran executive Jonathan Serbin. Under the deal, the company will serve as Kaskade’s strategic partner across Asian territories.
The partnership also builds on PMG’s electronic music ecosystem through Ghostone Records, its imprint dedicated to developing talent and connecting Asia’s electronic music scene with the global market.
Executive and artist comment#
“Kaskade is one of the most influential artists in electronic music history,” said Serbin, co-founder and CEO of Pacific Music Group. “For more than two decades, he has consistently set the standard for artistic excellence and innovation, helping elevate dance music into a global cultural force. His vision aligns perfectly with our mission of partnering with world-class artists who continue to shape the future of music. We are thrilled to welcome Kaskade to Pacific Music Group and are excited to support his next era with a truly global strategy that spans A&R, brand partnerships, and new creative opportunities.”
“I’ve had a deep connection with Asia for decades, ever since I lived there for a few years,” added Kaskade. “When I get to use music to connect with the crowds across Asia, it’s such an amazing experience, and I always walk away with the deepest respect for the energy these crowds bring. Partnering with Pacific Music Group gives me the chance to build something even stronger which I’m excited about. I’m ready to get reconnected with fans who have supported this journey for years.”
PMG’s roster expansion#
The signing extends PMG’s push to build out a global roster since launching in 2025. In 2026, the company also added K-pop artist and former Girls’ Generation member Tiffany Young to its roster.
