Advertising
Advertise on Afrobeats Wire
Afrobeats Wire reports the business of African music: deals, rights, catalogue, payouts and the companies doing the work. It is written for the people in that business rather than for the fans around it, which is a smaller room and the reason to buy space in it.
What you can buy
- Display placements on the homepage and inside articles, labelled Sponsored.
- A run on every article rather than a share of them. There is no rotation in the system: the slot you buy is the slot the reader sees.
- Your own creative, served from our servers. No third-party ad tags, no trackers following our readers off the page.
- Reporting on what the placement did: how often it was actually seen, and how often it was clicked.
- Sponsored articles and PR placement services, for brands, startups, individuals and music acts.
What you cannot
- Coverage. A story is not for sale, and buying space does not make one more likely or less.
- Anything designed to be mistaken for reporting. If we run sponsored copy it will say so where it cannot be missed.
- A position in the companies directory. Listings are free, checked against their sources, and cannot be bought or improved.
- Our readers' details. Newsletter addresses are never sold, rented or passed on, including to advertisers.
- Search value. Every paid link carries rel="sponsored", as it should.
The placements
Three, and only three. Every one of them is running today, and the specifications below are measured from the creative the site is serving right now rather than typed into a document once.
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Homepage banner
Between the hero and the first section on the front page. The first thing under the lead stories, at full grid width.
- Supply at
- 2170 × 725
- And at
- 1085 × 363
- Ratio
- 3:1
-
In-article
Inside the story, after the third paragraph, and only on articles of 800 words or more. Short wire items do not carry it: a banner after paragraph three of a four-paragraph piece is longer than the news.
- Supply at
- 1600 × 1066
- And at
- 800 × 533
- Ratio
- 3:2
-
Post band
A full-width band below every article, outside the story and above the newsletter signup. It runs on every post, not a share of them.
- Supply at
- 1600 × 1066
- And at
- 800 × 533
- Ratio
- 3:2
What we need from you
-
Two image files
WebP, at both sizes listed for the placement. The larger one is for high-density screens; without it your creative is soft on most phones. We will convert from PNG or JPEG if that is what you have.
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A destination URL
Where the click goes. It can be changed mid-campaign without re-cutting anything, and campaign parameters are added automatically so it shows up in your own analytics.
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A line of alt text
What the creative says, for readers using a screen reader. This is required, not optional: an image with no alt text is an ad some of our readers cannot know is there.
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Keep it under 150KB
It is a news site and a good deal of our audience is on mobile data. Heavy creative is slow creative, and slow creative is not seen.
How it is counted
We built the measurement ourselves rather than handing our readers to an ad network, so it is worth being exact about what the numbers mean.
- An impression is counted when the placement was actually on screen, not when the page happened to load it below the fold.
- Clicks are counted on our side, on the way through to you, so the figure does not depend on anything you install.
- You get the report whether it is good or bad. If a placement underperforms we would rather move it than sell you the same thing again.
Where the line is
Advertisers do not see stories before they publish, are not told what is coming, and are never a factor in whether something runs. If we report on a company that is advertising with us at the time, the story says so. That works in both directions: buying space here does not buy protection from being written about.
Afrobeats Wire is part of the same group as InterSpace Distribution and ToneGrid, and those two currently occupy the placements on this page. We would rather tell you that here than have you notice it yourself. Any story touching a group company carries the same disclosure at the top of the article.
Talk to us
Rates depend on the placement and how long you want it, so we quote rather than publish a card. Tell us roughly what you have in mind and we will come back within two working days with availability, current figures and a price.
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