Platoon
Apple-owned artist-services and distribution company with named African bases and roster.
- Based in
- London, United Kingdom
- Founder
- Denzyl Feigelson
- Website
- platoon.ai
Platoon is an artist-services and distribution company founded in London by Denzyl Feigelson and acquired by Apple in 2018. It funds and services independent artists, offering recording support, distribution and marketing while artists retain their rights.
It qualifies here on a material, named African operation: Platoon has staff and activity based in Lagos, Accra and Dar es Salaam, and Linda Ayoola serves as Head of Africa and Services. Reporting has put a substantial share of the company’s business in the African region, and its African roster has included Mr Eazi, Adekunle Gold, Amaarae, Ayra Starr, Simi, Kwesi Arthur, Msaki and Sun-El Musician.
It matters as an Apple-owned company offering advances to African artists outside the traditional label structure, and as a route into Apple’s wider ecosystem.