- Based in
- Dar es Salaam, Tanzania
- Founded
- 2015
- Founder
- Naseeb Abdul Juma (Diamond Platnumz)
- Website
- wcbwasafi.com
WCB Wasafi, short for Wasafi Classic Baby, is a Tanzanian record label and entertainment company based at Mbezi Beach in Dar es Salaam, founded in 2015 by the artist Naseeb Abdul Juma, known as Diamond Platnumz. It sits alongside his Wasafi media and other ventures.
The label is independent and founder-owned. It combines recording, management, publishing and entertainment, and its roster has included Diamond Platnumz, Mbosso, Zuchu, Lava Lava and Rayvanny. In 2021 it signed a publishing and distribution arrangement with Ziiki and Warner Music.
It matters as the anchor of the Bongo Flava industry’s most commercially successful group of artists and one of East Africa’s best-known label brands.
