World Go Round

World Go Round is a record label and artist collective founded by British-South African music executive Daniel Roy Carter, a former UK/EU/MENA music lead at TikTok. It launched publicly on 6 June 2025 with a global digital distribution partnership with Believe, built around artists including Zimbabwean producer Verseless, vocalist M.I.L.E., Ugandan Afrobeats artist Dolv Gvng and Dutch/Caribbean artist and producer Nvjee.

Its UK corporate vehicle, World Go Round Limited (company number 16410326), was incorporated on 25 April 2025 with Carter as sole director and sole person with significant control, holding 75 per cent or more of its shares. Companies House published a first Gazette notice for compulsory strike-off on 18 August 2026 and a final Gazette notice confirming dissolution on 3 November 2026. The company never filed a confirmation statement or a set of accounts in the roughly 19 months between incorporation and dissolution.

As of 12 November 2026, nine days after dissolution, the label’s first release, “Sorbet” by Verseless and Simba Tagz, still carries the phonogram credit “World Go Round” on Deezer’s catalogue.