{"id":9092,"slug":"spotify-global-arpu-against-african-gni-2026","title":"A year of Spotify at its global average revenue per subscriber, against GNI per capita in 25 African markets, 2026","source":"Spotify Technology S.A. Form 6-K for the quarter ended 30 September 2026; World Bank GNI per capita, Atlas method; European Central Bank euro reference rate","source_url":"https:\/\/www.sec.gov\/Archives\/edgar\/data\/1639920\/000162828026066889\/spot-20260930x6xk.htm","source_type":"computed","method":"arpu_eur_month is Spotify's reported Premium ARPU for the three months ended 30 September 2026, EUR 4.95, from the Form 6-K for that quarter (accession 0001628280-26-066889). Spotify defines Premium ARPU as revenue recognised from Premium Subscribers in the quarter divided by average daily Premium Subscribers, divided by three months. annual_arpu_eur multiplies it by twelve. annual_arpu_usd converts that at the European Central Bank euro reference rate for 4 November 2026, 1.1267 US dollars to the euro, from the ECB daily reference rate file. gni_per_capita_usd is the most recent non-empty World Bank NY.GNP.PCAP.CD value per country, reference year 2025, queried through the World Bank API and registered separately by this desk as gni-per-capita-afw-brief94; the population is the 25 African markets that desk already tracks, not all 54. arpu_share_of_gni_pct is annual_arpu_usd over gni_per_capita_usd. Two limits apply and neither is small. First, ARPU is a global blended figure, not a local list price: Spotify prices Premium well below the global average in most of these markets, so the local list price is lower than the figure modelled here and these shares are an upper bound on local affordability. Second, GNI per capita is a national mean and says nothing about the income of the urban, connected minority who actually hold streaming accounts. The column is a scale comparison, not a statement about any individual's budget.","unit":"usd","license":"Afrobeats Wire's compilation and analysis are licensed CC BY 4.0. Rights in the underlying source data remain with the source named above.","confidence":"medium","retrieved":"2026-11-04 19:44:17","n":25,"first_party":0,"columns":[{"key":"country","label":"Country","type":"text"},{"key":"iso","label":"ISO","type":"text"},{"key":"gni_per_capita_usd","label":"GNI per capita, Atlas method (US$)","type":"number"},{"key":"reference_year","label":"Reference year","type":"number"},{"key":"arpu_eur_month","label":"Spotify Premium ARPU (EUR per month)","type":"number"},{"key":"annual_arpu_eur","label":"Twelve months at that ARPU (EUR)","type":"number"},{"key":"annual_arpu_usd","label":"Twelve months at that ARPU (US$)","type":"number"},{"key":"eur_usd_rate","label":"EUR to USD reference rate","type":"number"},{"key":"arpu_share_of_gni_pct","label":"Share of GNI per capita (%)","type":"number"}],"rows":[{"country":"Mauritius","iso":"MU","gni_per_capita_usd":14040,"reference_year":2025,"arpu_eur_month":4.95,"annual_arpu_eur":59.4,"annual_arpu_usd":66.93,"eur_usd_rate":1.1267,"arpu_share_of_gni_pct":0.5},{"country":"Botswana","iso":"BW","gni_per_capita_usd":7390,"reference_year":2025,"arpu_eur_month":4.95,"annual_arpu_eur":59.4,"annual_arpu_usd":66.93,"eur_usd_rate":1.1267,"arpu_share_of_gni_pct":0.9},{"country":"South Africa","iso":"ZA","gni_per_capita_usd":6270,"reference_year":2025,"arpu_eur_month":4.95,"annual_arpu_eur":59.4,"annual_arpu_usd":66.93,"eur_usd_rate":1.1267,"arpu_share_of_gni_pct":1.1},{"country":"Algeria","iso":"DZ","gni_per_capita_usd":5850,"reference_year":2025,"arpu_eur_month":4.95,"annual_arpu_eur":59.4,"annual_arpu_usd":66.93,"eur_usd_rate":1.1267,"arpu_share_of_gni_pct":1.1},{"country":"Morocco","iso":"MA","gni_per_capita_usd":4360,"reference_year":2025,"arpu_eur_month":4.95,"annual_arpu_eur":59.4,"annual_arpu_usd":66.93,"eur_usd_rate":1.1267,"arpu_share_of_gni_pct":1.5},{"country":"Namibia","iso":"NA","gni_per_capita_usd":4340,"reference_year":2025,"arpu_eur_month":4.95,"annual_arpu_eur":59.4,"annual_arpu_usd":66.93,"eur_usd_rate":1.1267,"arpu_share_of_gni_pct":1.5},{"country":"Tunisia","iso":"TN","gni_per_capita_usd":4300,"reference_year":2025,"arpu_eur_month":4.95,"annual_arpu_eur":59.4,"annual_arpu_usd":66.93,"eur_usd_rate":1.1267,"arpu_share_of_gni_pct":1.6},{"country":"Egypt, Arab Rep.","iso":"EG","gni_per_capita_usd":3260,"reference_year":2025,"arpu_eur_month":4.95,"annual_arpu_eur":59.4,"annual_arpu_usd":66.93,"eur_usd_rate":1.1267,"arpu_share_of_gni_pct":2.1},{"country":"Angola","iso":"AO","gni_per_capita_usd":2860,"reference_year":2025,"arpu_eur_month":4.95,"annual_arpu_eur":59.4,"annual_arpu_usd":66.93,"eur_usd_rate":1.1267,"arpu_share_of_gni_pct":2.3},{"country":"Cote d'Ivoire","iso":"CI","gni_per_capita_usd":2780,"reference_year":2025,"arpu_eur_month":4.95,"annual_arpu_eur":59.4,"annual_arpu_usd":66.93,"eur_usd_rate":1.1267,"arpu_share_of_gni_pct":2.4},{"country":"Zimbabwe","iso":"ZW","gni_per_capita_usd":2660,"reference_year":2025,"arpu_eur_month":4.95,"annual_arpu_eur":59.4,"annual_arpu_usd":66.93,"eur_usd_rate":1.1267,"arpu_share_of_gni_pct":2.5},{"country":"Ghana","iso":"GH","gni_per_capita_usd":2630,"reference_year":2025,"arpu_eur_month":4.95,"annual_arpu_eur":59.4,"annual_arpu_usd":66.93,"eur_usd_rate":1.1267,"arpu_share_of_gni_pct":2.5},{"country":"Kenya","iso":"KE","gni_per_capita_usd":2200,"reference_year":2025,"arpu_eur_month":4.95,"annual_arpu_eur":59.4,"annual_arpu_usd":66.93,"eur_usd_rate":1.1267,"arpu_share_of_gni_pct":3},{"country":"Cameroon","iso":"CM","gni_per_capita_usd":1860,"reference_year":2025,"arpu_eur_month":4.95,"annual_arpu_eur":59.4,"annual_arpu_usd":66.93,"eur_usd_rate":1.1267,"arpu_share_of_gni_pct":3.6},{"country":"Senegal","iso":"SN","gni_per_capita_usd":1780,"reference_year":2025,"arpu_eur_month":4.95,"annual_arpu_eur":59.4,"annual_arpu_usd":66.93,"eur_usd_rate":1.1267,"arpu_share_of_gni_pct":3.8},{"country":"Benin","iso":"BJ","gni_per_capita_usd":1600,"reference_year":2025,"arpu_eur_month":4.95,"annual_arpu_eur":59.4,"annual_arpu_usd":66.93,"eur_usd_rate":1.1267,"arpu_share_of_gni_pct":4.2},{"country":"Nigeria","iso":"NG","gni_per_capita_usd":1360,"reference_year":2025,"arpu_eur_month":4.95,"annual_arpu_eur":59.4,"annual_arpu_usd":66.93,"eur_usd_rate":1.1267,"arpu_share_of_gni_pct":4.9},{"country":"Tanzania","iso":"TZ","gni_per_capita_usd":1270,"reference_year":2025,"arpu_eur_month":4.95,"annual_arpu_eur":59.4,"annual_arpu_usd":66.93,"eur_usd_rate":1.1267,"arpu_share_of_gni_pct":5.3},{"country":"Zambia","iso":"ZM","gni_per_capita_usd":1200,"reference_year":2025,"arpu_eur_month":4.95,"annual_arpu_eur":59.4,"annual_arpu_usd":66.93,"eur_usd_rate":1.1267,"arpu_share_of_gni_pct":5.6},{"country":"Rwanda","iso":"RW","gni_per_capita_usd":1150,"reference_year":2025,"arpu_eur_month":4.95,"annual_arpu_eur":59.4,"annual_arpu_usd":66.93,"eur_usd_rate":1.1267,"arpu_share_of_gni_pct":5.8},{"country":"Mali","iso":"ML","gni_per_capita_usd":1120,"reference_year":2025,"arpu_eur_month":4.95,"annual_arpu_eur":59.4,"annual_arpu_usd":66.93,"eur_usd_rate":1.1267,"arpu_share_of_gni_pct":6},{"country":"Uganda","iso":"UG","gni_per_capita_usd":1120,"reference_year":2025,"arpu_eur_month":4.95,"annual_arpu_eur":59.4,"annual_arpu_usd":66.93,"eur_usd_rate":1.1267,"arpu_share_of_gni_pct":6},{"country":"Ethiopia","iso":"ET","gni_per_capita_usd":1110,"reference_year":2025,"arpu_eur_month":4.95,"annual_arpu_eur":59.4,"annual_arpu_usd":66.93,"eur_usd_rate":1.1267,"arpu_share_of_gni_pct":6},{"country":"Burkina Faso","iso":"BF","gni_per_capita_usd":980,"reference_year":2025,"arpu_eur_month":4.95,"annual_arpu_eur":59.4,"annual_arpu_usd":66.93,"eur_usd_rate":1.1267,"arpu_share_of_gni_pct":6.8},{"country":"Mozambique","iso":"MZ","gni_per_capita_usd":570,"reference_year":2025,"arpu_eur_month":4.95,"annual_arpu_eur":59.4,"annual_arpu_usd":66.93,"eur_usd_rate":1.1267,"arpu_share_of_gni_pct":11.7}]}