{"id":9091,"slug":"spotify-free-vs-paid-tier-shares-q3-2026","title":"Spotify listener share against cost-of-revenue share by tier, quarter ended 30 September 2026","source":"Spotify Technology S.A., Form 6-K for the quarter ended 30 September 2026, filed with the US Securities and Exchange Commission","source_url":"https:\/\/www.sec.gov\/Archives\/edgar\/data\/1639920\/000162828026066889\/spot-20260930x6xk.htm","source_type":"filing","method":"Taken from one filing, the Form 6-K for the quarter ended 30 September 2026 (accession 0001628280-26-066889). Total Monthly Active Users, Premium Subscribers and Ad-Supported MAUs are the period-end figures Spotify reports in its key performance indicator tables. Segment revenue and cost of revenue are from the segment information note; the consolidated row is Spotify's own consolidated total, not the sum of the two segment rows. listener_share_pct is each tier's user count over total Monthly Active Users. Premium and Ad-Supported listener shares sum to more than 100 per cent because Spotify counts the two groups separately and a user can appear in both within a quarter: 306 plus 499 is 805 against 788 total MAUs, an overlap of 17 million. cost_share_pct and revenue_share_pct are each segment over the consolidated total. eur_per_listener_month is cost of revenue divided by that row's user count divided by three. Cost of revenue is an upper bound on royalties, not a royalty figure: Spotify states it consists predominantly of royalty and distribution costs but also includes payment processing, hosting and non-music content costs. Columns suffixed _m are in millions as Spotify reports them; the unsuffixed count columns are the same figures expressed in whole users so that any figure quoted in prose as a number of millions traces to a value in this table.","unit":"eur","license":"Afrobeats Wire's compilation and analysis are licensed CC BY 4.0. Rights in the underlying source data remain with the source named above.","confidence":"high","retrieved":"2026-11-04 19:48:58","n":3,"first_party":0,"columns":[{"key":"tier","label":"Tier","type":"text"},{"key":"listeners_m","label":"Listeners (m)","type":"number"},{"key":"listener_share_pct","label":"Share of total MAUs (%)","type":"number"},{"key":"revenue_eur_m","label":"Revenue (EUR m)","type":"number"},{"key":"revenue_share_pct","label":"Share of revenue (%)","type":"number"},{"key":"cost_of_revenue_eur_m","label":"Cost of revenue (EUR m)","type":"number"},{"key":"cost_share_pct","label":"Share of cost of revenue (%)","type":"number"},{"key":"eur_per_listener_month","label":"EUR per listener per month","type":"number"},{"key":"listeners","label":"Listeners (count)","type":"number"}],"rows":[{"tier":"Premium subscribers","listeners_m":306,"listener_share_pct":38.8,"revenue_eur_m":4487,"revenue_share_pct":90.3,"cost_of_revenue_eur_m":2938,"cost_share_pct":88.2,"eur_per_listener_month":3.2,"listeners":306000000},{"tier":"Ad-supported listeners","listeners_m":499,"listener_share_pct":63.3,"revenue_eur_m":482,"revenue_share_pct":9.7,"cost_of_revenue_eur_m":392,"cost_share_pct":11.8,"eur_per_listener_month":0.26,"listeners":499000000},{"tier":"All monthly active users","listeners_m":788,"listener_share_pct":100,"revenue_eur_m":4969,"revenue_share_pct":100,"cost_of_revenue_eur_m":3330,"cost_share_pct":100,"eur_per_listener_month":1.41,"listeners":788000000}]}