{"id":2137,"slug":"apple-music-rate-through-nigerian-cascade","title":"Apple Music’s 2024 global per-stream pool rate, carried through one Nigerian label cascade","source":"Computed from duetti-per-stream-rates-2024 (Apple Music's 2024 row, $6.20 per 1,000 streams) and nigeria-distribution-cascade-example (artist_share_pct by scenario)","source_url":"","source_type":"computed","method":"usd_per_1000_streams_to_artist = 6.20 (Apple Music's Duetti-reported 2024 global rate, per 1,000 streams) multiplied by artist_share_pct \/ 100 for each scenario in nigeria-distribution-cascade-example. This is arithmetic on two already-published figures, not a new measurement, and it inherits every limitation of both: Duetti's $6.20 is a global blended rate, not a Nigeria-specific one, Apple Music's Nigerian subscription pricing and market mix are not broken out anywhere Duetti or Apple publish, so a Nigeria-specific starting figure could sit above or below the global blend rather than predictably below it the way a low-ARPU market usually would. The cascade percentages come from one Pulse Nigeria worked example (Ycee and Tinny Entertainment, originally reported 2017, describing a telco-bundled and app-based platform chain), not a survey of Nigerian deals generally, and not a chain built around Apple Music specifically. Do not read usd_per_1000_streams_to_artist as a rate any specific artist is paid; read it as an illustration of how far a global platform figure can fall by the time it reaches one artist's account through one documented deal structure.","unit":"usd_per_1000_streams","license":"Afrobeats Wire's compilation and analysis are licensed CC BY 4.0. Rights in the underlying source data remain with the source named above.","confidence":"low","retrieved":"2026-08-21 22:41:36","n":4,"first_party":0,"columns":[{"key":"scenario","label":"Scenario","type":"text"},{"key":"artist_share_pct","label":"Artist's share of gross, %","type":"number"},{"key":"usd_per_1000_streams_to_artist","label":"Of Apple Music's $6.20\/1,000 streams, reaching the artist, USD","type":"number"}],"rows":[{"scenario":"Telco-bundled, through a label and manager","artist_share_pct":5.1,"usd_per_1000_streams_to_artist":0.316},{"scenario":"App-based, through a label and manager","artist_share_pct":7.5,"usd_per_1000_streams_to_artist":0.465},{"scenario":"Telco-bundled, artist bypasses the label","artist_share_pct":20,"usd_per_1000_streams_to_artist":1.24},{"scenario":"App-based, artist bypasses the label","artist_share_pct":25,"usd_per_1000_streams_to_artist":1.55}]}